by Henry DeVries | Mar 8, 2011 | How-To Articles
Sometimes a line from a movie says it all. Remember when every burger joint had a secret sauce? In the film “Fast Times at Ridgemont High,” teenage workers from various fast food restaurants reveal what goes into the “secret sauce” for their hamburgers. One says...
by Henry DeVries | Oct 26, 2010 | How-To Articles
If you are like many independent professionals and consultants, trying to find new clients can be frustrating. Maybe you are struggling with your marketing message. Or maybe referrals aren’t paying off like they used to. Maybe you are concerned about wasting time and...
by Henry DeVries | Oct 20, 2010 | How-To Articles
If your Web site doesn’t fully engage visitors, you are not alone. But how to make it better without spending a fortune? The answer might be right in front of you at any shopping mall or grocery store. Yes, you can use the science of stimulus-response, also known as...
by Henry DeVries | Oct 5, 2010 | How-To Articles
In the words of author Harvey Mackay, “Networking is not a numbers game. The idea is not to see how many people you can meet; the idea is to compile a list of people you can count on.” To woo and win clients, try to join groups in which you are one of the few...
by Henry DeVries | Sep 23, 2010 | Uncategorized
One of the best things professionals and consultants do to boost credibility and find prospective clients is to teach at a university or college extended studies program. I have taught marketing and public relations at the University of California San Diego Extension...
