Marketing With A Book™ Summit for Consultants
We are on the beach at the La Jolla Shores Hotel in April
La Jolla Shores Hotel is the site of the April Marketing With A Book conference.
Rooms right on the beach are available for $119.
Give us 24 hours and we will give you
the help you need to create
a client-attracting book or speech
3 to 6:45 pm Friday April 27, 2012
9 am to 3 pm Saturday, April 28, 2012
La Jolla Shores Hotel
(or May 18 and 19, 2012 in New York City near Times Square)
Learn Publishing Trade Secrets
of Turning Your Expertise Into
Client-Attracting Books and Speeches
How do you write a book that will sell? A book that works for print and ereaders? A book that attracts clients?
The number one challenge for those promoting a service is attracting high-paying clients. However, many independent professionals feel marketing is too time consuming, expensive or undignified. But science has discovered a better way. There is a proven process for marketing a service business with integrity and getting a 400% to 2000% return on your marketing investment.
What you will discover:
New Scientific Breakthroughs that Help You Build Instant Credibility
How to Publish Your Book in 90 Days or Less
The Latest Technological Breakthroughs That Allow You to Publish Easier and Faster than Ever Before!
How One Book Can Quadruple Your Income and Double Your Number of Clients
Why You Don’t Need Original Content to Write a Successful Book or Speech that Attracts Clients
Your handouts will include:
7 Scientifically-Tested Phrases to Get Clients to Sign on the Bottom Line
3 Biggest Public Speaking Blunders that Consultants Make an How YOU Can Avoid Them
Top 14 Proven Ways to Generate Leads
Want to know the science of attracting clients? The summit shares the secrets from my books including Client Seduction.
Let our panel of experts coach you on how to use writing books and giving speeches to attract clients like magic. In this 24-hour intensive coaching session you will learn how to sell more products and services, obtain valuable publicity, generate business leads, build your reputation and even promote a favorite cause or issue through publishing books and giving speeches.
Most important, you will learn a system for filling your new client pipeline with qualified potential clients.
More ideas the summit covers:
How to design a free feeder talk, so you can attract paid attendees
How to craft a great pitch letter to local, regional or national media
How to use online sites to sell your local seminars
How to price your event to sell out
How to create a press release that’s going to get coverage for your book and seminars
How to build a social media presence that gets amazing results
Answers to all your questions
This is not one of those workshops where they get you pumped up but fail to give you any real answers. This is not a pitch fest for a whole bunch of products and services. You are going to do a lot of talking about your book and speech ideas. Space is limited. Send materials in advance and our panel of experts will critique them. Use this as a brainstorming and feedback session. We will honestly and completely answer all questions including:
How do I get anyone to pay attention to my book or speech in the first place?
How do I find a publisher?
How much would a ghostwriter cost?
How much info do I give away?
How do I get people to show up for my seminars?
Need more information?
Visit www.marketingwithabook.com and YouTube to find out what independent professionals are saying about the Marketing With A Book Summit. Or call Henry DeVries at 800-514-4467.
Agenda for Marketing With A Book Summit
$795 summit cost
$495 early bird price until October 31, 2011
Friday dinner and Saturday lunch included
To register
Register with Paypal here
(You do not need a Paypal account to register)
https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=8560077
or email henry@newclientmarketing.com or call 800-514-4467
Friday April 27
2:30 to 3 pm Registration
3 to 4 pm New Client Marketing: Top 14 Proven Ways to Attract High-Paying Clients by Writing and Speaking Henry DeVries, Marketing Scientist and Ghostwriter
Hi, I am Henry DeVries, marketing faculty and assistant dean of continuing education at UC San Diego in La Jolla, CA.
4 to 5 pm Growing Your Business by Writing and Speaking Mark LeBlanc, author and past president of National Speakers Association
5 to 6 pm “How I Got On Oprah, Dr. Phil and 1,000 Other Shows Without a Publicist” Bestselling business author Robin Ryan has appeared on 1,000 TV and radio shows
6 to 6:45 pm Networking Dinner
Homework that evening Facilitated by Henry DeVries
Meal Hosted by: Small Business Success
Saturday April 28
8 am Coffee and pastries
9 to 10:15 am “How I Launched My Book” Panel Various authors including Dan Janal, author of six business bestsellers with publisher John Wiley & Sons Inc.
10:15 am to 12:30 pm Title and Topic Testing: Time to Try On Titles and Topics Lunch — How to Test Before Typing and Talking Panel moderated by Henry DeVries, includes feedback from expertsMeal Hosted by: Mar Muyco Design
12:30 to 1 pm Lunch
1 to 2:30 pm “Advanced Presentation Skills: Speaking for Vistage International CEO Peer to Peer Groups” Dean Minuto of Sales Brain (he has partners have spoken to 500 Vistage CEO groups)
2:30 to 3 pm Henry DeVries close and adjourn
Details of Agenda Highlights
Being educational is great, but being persuasive is better. At the conference you will learn strategies and tactics for promoting your business with writing and speaking, including:
Why you must never write a book without built-in marketing
Picking topics and titles that attract audiences like magnets
Tips and tools for getting a marketing ROI of 400% to 2000%
How to fill your pipeline with qualified prospects in 30 days
Presentation elements that pre-sell prospects
How to be a perfect audience bloodhound
Special strategies for professionals, consultants and coaches
Seven deadly sins of publishing and speaking and how not to fall prey
The easiest way to get in front of potential customers
When to speak for free and when to speak for a fee
Ideas that don’t cost you a penny yet really get attention
How to stand out from other authors and speakers
Creative testimonials in books and speeches that build credibility
Three ways to turn customer pain into marketing gain
The quickest sure-fire way to alienate your audience (don’t make this mistake, many of us learned the hard way)
How to offer freebies that build your list of business leads
Ways to stay in touch with prospects so you stay on their radar screens
Books and speeches that create thousands of dollars in publicity
Henry DeVries, Marketing Scientist
My name is Henry DeVries and I endorse this message
Henry DeVries is an expert on typing and talking: how to maximize revenues by writing books and giving seminars. He speaks to thousands of service professionals each year, teaching them successful tactics that bring them new clients. Along with his best-selling books — Self-Marketing Secrets, Client Seduction, and Pain Killer Marketing — the buzz building tools of Henry DeVries have been used to dramatically increase revenues and leverage marketing budgets for two decades. In addition to authoring his own books, he ghostwrites at least four books a year. Unlike other marketing coaches and business book ghostwriters, he is a university researcher and educator (assistant dean for continuing education at UC San Diego) with publishing connections and a scientifically-tested proprietary book creation process. His motto: “Trust me, I’m a book doctor.” He literally helps people translate the expertise in their heads into words on paper that attract clients and profitable speaking engagements like an electromagnet. He is the founder of the New Client Marketing Institute and his goal is to win the Nobel Prize in Marketing.
Friday, 4 to 5 pm Growing Your Business by Writing and Speaking Mark LeBlanc, author and past president of National Speakers Association
Mark zeros in on four key areas of focus for consultants and independent professionals:
Direction
Identity
Marketing
Benchmarking
To be a successful author and speaker, Mark wants to make sure you are positioned properly and heading in the right direction. His strategies on creating an identity in the marketplace can have immediate impact on success. From a marketing perspective, he’ll share what it takes to get your telephone to ring, and develop repeat business. Everyone knows what it feels like to be focused, but maintaining that focus and momentum is often short-lived. He helps you set up a system (the G.R.O.W. system) for creating a laser-like focus on a daily basis, and prevent you from going off on tangents, disguised as opportunities.
Mark LeBlanc
Mark LeBlanc is the past president of the National Speakers Association and the author of two amazing books.
Come learn how to grow your business with the expert, Mark LeBlanc
Mark LeBlanc is not famous, well-educated or newsworthy. He has been on his own virtually his entire adult life, owned several businesses, and now speaks, writes, and consults on the street-smart strategies for achieving in times of challenge and change.
He is a member of Master Speakers International, a seasoned-veteran with the National Speakers Association, and currently serves as Past President of the National Speakers Association. He served this association as President in 2007-2008. He was inducted into the Minnesota Speakers Association Hall of Fame in 2006. His style is best described as magnetic, approachable, and laced with a unique sense of humor.
Would you like to sell books by the case? Mark LeBlanc’s flagship presentation and book, Growing Your Business! have proven ideal on addressing how to sell more products and services. People walk away feeling more focused, able to attract more prospects, stimulate more referrals, and ultimately, craft a path and a new plan for generating more business. Not only that, they buy books by the case. He has averaged a sale of 50 or 25 books every week for 10 years.
He is an open book on how you can do the same. Mark says if he can do it, anyone can.
5 to 6 pm “How I Got On Oprah, Dr. Phil and 1,000 Other Shows Without a Publicist” Bestselling business author Robin Ryan has appeared on 1,000 TV and radio shows
Robin Ryan has been on "Oprah" and "Dr. Phil," and does it without hiring a publicist or PR firm
How to sell more books – what works, what doesn’t
Websites and social media tricks that work
Speaker techniques that work to sell books
Positioning yourself with a book: speaking, training and consulting
Robin Ryan
Robin holds a master’s degree in counseling and education from Suffolk University and a bachelor’s degree in sociology from Boston College. She is a sought-after public speaker for colleges, corporate trainings and association conferences across the country. She lives in Seattle with her husband and son.
Learn how to be media worthy with Robin Ryan
Sunday April 28 is Feedback Day
Sunday, 9 am to 12:30 pm Title and Topic Testing: Time to Try On Titles and Topics — How to Test Before Typing and Talking Panel moderated by Henry DeVries, includes feedback from publishers and the media
The panel includes a presentation by online publicity expert Dan Janal, who explains the ins and outs of the new media like LinkedIn, Facebook, Twitter and YouTube.
Dan Janal
Dan Janal is an online publicity expert. USA TODAY called Dan Janal “a true Internet pioneer” because he has more than 20 years of PR experience. He was on the PR team that launched America Online. He also handled PR assignments for IBM, Reader’s Digest, American Express, AT&T and more than 100 other high-tech companies, including many startups.
He was responsible for the PR that introduced the CD ROM industry, as he served as PR counsel to Grolier and their Electronic Encyclopedia, the first piece of consumer software for CD-ROMS. The San Francisco Chronicle called Dan Janal “an Email marketing expert.” The LA Times called Dan Janal “an Internet marketing expert.”
Most publicity campaigns are not a sure thing. But an online publicity campaign to promote a consultant or a professional is a 100% sure thing.
Authors get invited to give speeches, which are one of the best ways to find potential clients. But where to speak?
1 to 2:30 pm Panel on “Advance Presentation Skills: Speaking for Vistage International CEO Peer to Peer Groups” Victoria Cabot of Vistage International; Dean Minuto of Sales Brain (he and his partners have spoken to 500 Vistage CEO groups)
Dean Minuto will share advance presentation skills and the ins and outs of speaking on the Vistage circuit
Improving your presentation skills is a must. Dean Minuto will share advanced presentation skills the ins and outs of speaking on the Vistage circuit.
Dean Minuto and his business partners at SalesBrain have spoken to more than 500 Vistage International CEO groups. Dean is the number one rated speaker for Vistage.
With more than 14,500 members, Vistage International (once know as TEC) is the world’s foremost chief executive leadership peer organization. Vistage’s Executive Leadership Program provides monthly peer workshops, one-on-one business coaching, speaker presentations from hundreds of top industry experts, social networking and an extensive online content library of articles, best practices, pod casts and webinars.
Today, Vistage International (TEC’s successor) and its global affiliates operate in 16 countries. Executive Leadership Program members meet in small groups every month under the same guiding principles—to help one another make better decisions, achieve better results, and enhance their lives. In these groups, they learn to challenge each other (CEOs) with respect and caring and they see a wide array of companies, leaders and issues. This process is an advisory process and that experience translates to good advisory board dynamics.
It has been a nearly 20 year quest which first led Dean Minuto to study the science of behavioral psychology and then to neuroscience as a way of understanding and applying research and real world best practices to optimize sales performance. Since 1992, Dean has worked with more than 400 high performing teams with a single focus: increasing sales conversion rates, decreasing time in process and improving the overall customer experience. Dean is a content expert in the areas of process consulting, training delivery, coaching and consultative selling, and his clients have installed performance systems (on a pay-for-performance basis) in more than a dozen industries within a range of organizations—from Fortune 50 public corporations to private firms with 50 employees. Dean joined the SalesBrain team in August of 2008. Dean holds a Bachelor’s Degree from LeMoyne College and earned a Professional Certification in Behavioral Psychology with Dr Robert Cialdini.
Adjourn Saturday at 3 pm
Iron-Clad Guarantee
If you are not satisfied by the end of the first day, just ask for a full refund. We will give it to you without any hassles.
How To Register
Please call Henry at 800-514-4467 with questions or email him at henry@newclientmarketing.com
$795 per person
$495 early bird discount until October 31, 2011
Register with Paypal here
(You do not need a Paypal account to register)
https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=8560077
You are invited to a special 24-hour event with Mark LeBlanc immediately following the book summit, from 3 pm April 29, to 3 pm April 30, 2012.
Growing Your Business! with Mark LeBlanc
I liked Mark LeBlanc's little book, Growing Your Business, so much that I bought 50 copies for clients and friends.
It’s more than a seminar and less than a weekend commitment. Anyone can carve out a block of 24 hours in their schedule and create a turning point towards a bigger, bolder, deeper and more meaningful level of success.
We’ve taken the best of our business development strategies and added new content modules that will guarantee your success. You will…
Get the latest digital tracking tool that is changing the landscape of true performance.
Sharpen your skills, better articulate your value and close more sales.
Receive a new template for writing proposals that position your value and get results.
Take a new look at High Value Activities and how to be more focused on a daily basis.
Create a marketing plan and calendar that gets you visible, busy and booked.
Discover how to mine your database for more sales and build customer relationships that last.
Finally, put more money in your pocket!
Register yourself. Register your spouse. Register your partner. Register your staff.
“Mark, in the month I went to your 24 Hour event, I booked 4x my Optimistic number! I have always been a fan, but now I am a believer.” Henry DeVries
“I’ve gotten more done in the two weeks after attending your 24 Hour event than I did in the last two years. I can’t believe it!” Ronna Timpa
“It always made sense before, but something clicked for me in this new format. The new tools and details made it work for me.” Mary Goulet
There has never been a better time to be in business. Whether you own a business, or are responsible for any aspect of marketing or business development, this unique experience is for you. Only 30 seats are available for each event. Receive a 15% discount if 3 or more people from your company register.
To register or get more information please call Kylie at (800) 690-0810 or visit our event registration website at: www.GrowingYourBusiness.com.
Mark LeBlanc
Mark@SmallBusinessSuccess.com
19 South 1st Street, Suite B2404
Minneapolis, MN 55401
(800) 690-0810
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