New Client Marketing Institute - Marketing with a Book

Marketing With a Book and Speech Summit Schedule

Henry DeVries — Fri, 14 Jun 2013 18:57:04 +0000

Schedule of Upcoming Marketing With a Book and Speech Summits

Confirmed 2013 Schedule

August 3 in Chicago
September 30 in Irvine, CA (Orange County)
October 26 in San Francisco
November 16 in New York City
December 7 in Seattle

Tentative 2014 Schedule

January 4 in Chicago
February 8 in Irvine, CA
March 8 in San Francisco
April 12 in New York City
May 3 in Minneapolis

Summits run from 9 am to 4:30 pm. There is a 90 minute break for lunch.

No cost, no selling, no kidding.

Hello, my name is Henry DeVries, and I have the honor
of leading the “Marketing With a Book” session. As a
ghostwriter and editor for consultants, I have
worked on 50 book projects in the last six years.
My proposals have earned five-figure advances for
clients. My latest best-selling book, How to
Close A Deal Like Warren Buffett, co-authored with
Vistage speaker Tom Searcy and published by
McGraw-Hill in November of 2012, won multiple
“Best Business Books” of the year awards and
achieved numerous Amazon #1 Best Seller Rankings,
including:

* #1 in Books > Business & Investing >
Management & Leadership > Negotiating
* #1 in Books > Business & Investing > Skills
* #1 in Books > Business & Investing > Small
Business & Entrepreneurship > Entrepreneurship
* #1 in Books > Business & Investing > Marketing
& Sales > Sales & Selling

“Trust me, I am a book doctor.”

I have published with the top five publishers,
privately published, independently published and
association published, and personally know the
dos and don’ts of all current publishing
options.

I also have relationships with some of the most
respected agents in the business and have launched
and supported columns in Forbes.com, Inc.com,
metro daily newspapers and CBS MoneyWatch helping
clients to gain credibility, free publicity and
larger reach.

I also teach marketing at the University of California,
San Diego and serve as the assistant dean for continuing education.

Leading the “Marketing With a Speech” portion
of the summit is Mark LeBlanc, past president of
the National Speakers Association and author of
the underground best-seller Growing Your Business
and his latest book Never Be the Same. He is an
expert on speaking more and for higher fees.

Mark LeBlanc is the past president of the National Speakers Association and the author of two amazing books.

He runs Small Business Success and works with and
speaks for groups of business owners who want to
grow and sell more products and services.
His website is www.markleblanc.com

Summit Attendees Rave

“For most consultants completing a book is on
the top of their ‘Goals and Things To-Do’
List, (how many years has it been on YOURS?) and
Henry can help you get it done in record time.”

– Dean Minuto, Vistage speaker and author of Yescelate

Dean Minuto sometimes is a guest lecturer at the summit and speaks on presentation skills and the ins and outs of speaking on the Vistage circuit

“I do not know where else I could have learned
so much in such a short time.”
– Alok Kalia, MD,
Bluebonnet Health, Vistage speaker and author of
Don’t Take Dieting Advice from a Skinny Person

“Henry helped us publish our book, showed us
marketing techniques and how to leverage a book.
Our clients constantly mention how this one item
has differentiated us from our competition.”

– Brad Remillard, Impact Hiring Solutions, Vistage
speaker and co-author of You’re Not the Person I
Hired

In the past we have charged $795 for this summit. We have seats for a limited number of guests. In the past these events and filled up and we have had a waiting list.

I have a lot of consultants, speakers and authors on my list.
Don’t delay because when the few seats are claimed, the opportunity to attend is lost.

I hope to see you at the summit. If you want to attend, then please send an email to henry@newclientmarketing.com and let’s talk about it.

P.S.
No cost. No selling. No kidding.

My most recent best-selling book.

San Francisco Marketing With a Book and Speech Summit Oct. 26, 2013

Henry DeVries — Fri, 14 Jun 2013 18:04:37 +0000

At last, San Francisco here we come.
Important news update about the October 26, 2013,
Marketing With a Book and Speech Summit.

The event runs from 9 am to 4:30 pm
and includes expert advice on how to
make money from public speaking.

This one day event will feature Mark LeBlanc and
and Henry DeVries sharing their unique expertise on
how people can accelerate their growth by
writing a book and speaking for fee and for
free to build their book of business.

Marketing with a Book
Presenter: Henry DeVries
Best-selling author and ghostwriter
9:00 a.m. to 12:00 p.m.

Lunch on your own

Marketing with a Speech
Presenter: Mark LeBlanc
Past president of National Speakers Association
1:30 to 4:30 p.m.

The event will be held at the Residence Inn by Marriott at Oyster Point near the SFO airport.
Sorry East Bay. There is a BART stop nearby.

You will have a 90 minute break for lunch from
noon to 1:30 p.m. There is a restaurant on site,
as well as, several close by.

There is no fee for this event. It is Henry’s and Mark’s gift
to you and we hope you are able to attend. They
do request that you are able to attend the whole
day and not part of it. Unlike other events that are
referred to as pitch-fests, this is a no-selling zone.

Please let me know as soon as possible if you can
make it. We have reserved a room with limited
seating. We are expecting a group of 20 plus
friends, clients and colleagues. Feel free to share
this opportunity with a valued friend or colleague,
but register asap, as seating is limited.

If you want to attract high-paying clients with books and speeches, a few seats are available at my upcoming private summit in the Bay Area.

This is about personal branding with publishing and public speaking.

Would you like an invitation to one of our no-selling, no-kidding private Marketing With a Book and Speech Summits? Here is the next Northern California stop on our national tour.

October 26, 2013, Residence Inn by Marriott at Oyster Point near SF Airport

Email me at henry@newclientmarketing.com if you would like to attend.

What Will Be Covered

If you have attended a summit before this is new information about what is happening in the world of publishing and speaking to find new clients. There is a great deal of information I have uncovered since our last book summit. Each of the summits are different and include a variety of viewpoints. Some of the information I will include:
• Trends about speaking for Vistage (also known as a pride-swallowing siege)
• How to speak at YPO
• How to speak Renaissance Executive Forums
• How to speak to Ted and Tedx conferences
• What to say to editors and reporters to generate publicity
• How to ask 1 million people to buy your book
• What are low-cost tools for guaranteed national publicity
• How to sell a major publisher like Wiley or McGraw-Hill
• How to work with an independent publisher for more profits and control
• How to launch a free book promotion blogsite
• How to land a column with Inc.com, Forbes.com or CBS MoneyWatch
• When does it make sense to hire a publicist
• How to sell books by the case
• What is and isn’t working with social media (hint: LinkedIn)
• Sample killer book proposals
• What it takes to land a column with a daily newspaper
• New models for converting seminar attendees into clients

I have published with the top five publishers,
privately published, independently published and
association published, and personally know the
dos and don’ts of all current publishing
options.

I also teach marketing at the University of California,
San Diego and serve as the assistant dean for continuing education.

He runs Small Business Success and works with and
speaks for groups of business owners who want to
grow and sell more products and services.
His website is www.markleblanc.com

Summit Attendees Rave

“For most consultants completing a book is on
the top of their ‘Goals and Things To-Do’
List, (how many years has it been on YOURS?) and
Henry can help you get it done in record time.”

– Dean Minuto, Vistage speaker and author of Yescelate

“Henry helped us publish our book, showed us
marketing techniques and how to leverage a book.
Our clients constantly mention how this one item
has differentiated us from our competition.”

– Brad Remillard, Impact Hiring Solutions, Vistage
speaker and co-author of You’re Not the Person I
Hired

In the past we have charged $795 for this summit. We have seats for a limited number of guests. In the past these events and filled up and we have had a waiting list.

I have a lot of consultants, speakers and authors on my list.
Don’t delay because when the few seats are claimed, the opportunity to attend is lost.

I hope to see you at the summit.

P.S.
No cost. No selling. No kidding.

Seattle Marketing With a Book and Speech Summit on December 7, 2013

Henry DeVries — Fri, 14 Jun 2013 17:57:58 +0000

Important news update about the December 7, 2913
Marketing With a Book and Speech Summit.

The event runs from 9 am to 4:30 pm
and includes expert advice on how to
make money from public speaking.

Marketing with a Book
Presenter: Henry DeVries
Best-selling author and ghostwriter
9:00 a.m. to 12:00 p.m.

Lunch on your own

Marketing with a Speech
Presenter: Mark LeBlanc
Past president of National Speakers Association
1:30 to 4:30 p.m.

The event will be held at the Courtyard by Marriott Lake Union Hotel.

You will have a 90 minute break for lunch from
noon to 1:30 p.m. There is a restaurant on site,
as well as, several close by.

If you want to attract high-paying clients with books and speeches, a few seats are available at my upcoming private summit in Orange County. This is about personal branding with publishing and public speaking.

Would you like an invitation to one of my no-selling, no-kidding private Marketing With a Book and Speech Summits? Here is the next California stop on our national tour

December 7, 2013, Courtyard by Marriott Lake Union in Seattle, WA

Email me at henry@newclientmarketing.com if you would like to attend.

What Will Be Covered

I have published with the top five publishers,
privately published, independently published and
association published, and personally know the
dos and don’ts of all current publishing
options.

I also teach marketing at the University of California,
San Diego and serve as the assistant dean for continuing education.

He runs Small Business Success and works with and
speaks for groups of business owners who want to
grow and sell more products and services.
His website is www.markleblanc.com

Summit Attendees Rave

“For most consultants completing a book is on
the top of their ‘Goals and Things To-Do’
List, (how many years has it been on YOURS?) and
Henry can help you get it done in record time.”

– Dean Minuto, Vistage speaker and author of Yescelate

“Henry helped us publish our book, showed us
marketing techniques and how to leverage a book.
Our clients constantly mention how this one item
has differentiated us from our competition.”

– Brad Remillard, Impact Hiring Solutions, Vistage
speaker and co-author of You’re Not the Person I
Hired

In the past we have charged $795 for this summit. We have seats for a limited number of guests. In the past these events and filled up and we have had a waiting list.

I have a lot of consultants, speakers and authors on my list.
Don’t delay because when the few seats are claimed, the opportunity to attend is lost.

I hope to see you at the summit.

P.S.
No cost. No selling. No kidding.

Orange County Marketing With a Book and Speech Summit Sept. 30, 2013 in Irvine, CA

Henry DeVries — Fri, 14 Jun 2013 17:52:36 +0000

Important news update about the September 30, 2913
Marketing With a Book and Speech Summit.

The event runs from 9 am to 4:30 pm
and includes expert advice on how to
make money from public speaking.

Marketing with a Book
Presenter: Henry DeVries
Best-selling author and ghostwriter
9:00 a.m. to 12:00 p.m.

Lunch on your own

Marketing with a Speech
Presenter: Mark LeBlanc
Past president of National Speakers Association
1:30 to 4:30 p.m.

The event will be held at the Irvine Courtyard by Marriott Hotel.

You will have a 90 minute break for lunch from
noon to 1:30 p.m. There is a restaurant on site,
as well as, several close by.

Would you like an invitation to one of my no-selling, no-kidding private Marketing With a Book and Speech Summits? Here is the next California stop on our national tour

September 30, 2013, Courtyard by Marriott at in Irvine, CA

Email me at henry@newclientmarketing.com if you would like to attend.

What Will Be Covered

I have published with the top five publishers,
privately published, independently published and
association published, and personally know the
dos and don’ts of all current publishing
options.

I also teach marketing at the University of California,
San Diego and serve as the assistant dean for continuing education.

He runs Small Business Success and works with and
speaks for groups of business owners who want to
grow and sell more products and services.
His website is www.markleblanc.com

Summit Attendees Rave

“For most consultants completing a book is on
the top of their ‘Goals and Things To-Do’
List, (how many years has it been on YOURS?) and
Henry can help you get it done in record time.”

– Dean Minuto, Vistage speaker and author of Yescelate

“Henry helped us publish our book, showed us
marketing techniques and how to leverage a book.
Our clients constantly mention how this one item
has differentiated us from our competition.”

– Brad Remillard, Impact Hiring Solutions, Vistage
speaker and co-author of You’re Not the Person I
Hired

In the past we have charged $795 for this summit. We have seats for a limited number of guests. In the past these events and filled up and we have had a waiting list.

I have a lot of consultants, speakers and authors on my list.
Don’t delay because when the few seats are claimed, the opportunity to attend is lost.

I hope to see you at the summit.

P.S.
No cost. No selling. No kidding.

Free Whitepaper on The Paths to Publishing

Henry DeVries — Thu, 13 Jun 2013 21:09:19 +0000

Book Expo America was in NYC the last week in May and the temperature was in the 90s. But I was glad I braved the heat to meet Keith Ogorek. His company, Author Solutions, the leader in indie book publishing,has released a whitepaper titled “The Four Paths to Publishing,” written by Ogorek, ASI senior vice president of marketing. Ogorek, an indie publishing thought leader and published author, talked me through the advantages and disadvantages of the four distinct book-publishing opportunities that have emerged from recent historic changes in publishing.

For the full text of the whitepaper and more information about self-publishing with any of ASI’s imprint or partner imprints, please visit http://www.authorsolutions.com.

In the whitepaper, Ogorek states, “The past four years have brought about more upheaval in the publishing industry than the previous 400 years combined. From the time Gutenberg invented the printing press until the introduction of the paperback about 70 years ago, there weren’t many groundbreaking innovations. However, in the last few years, the publishing world has undergone an indie revolution similar to what occurred in the film and music industries.”

The four paths Ogorek identifies are DIY-publishing, which has led to the recent surge in new e-book titles; the general contractor model; package publishing—made popular by companies like AuthorHouse and iUniverse; and finally, traditional publishing—which has seen its share of changes. In reviewing these options, Ogorek draws parallels to the choices available to diners, ranging from making their own dinner to eating a pre-selected meal paid for by someone else. The upshot is that while the choices are many, the current publishing environment excludes no writer, regardless of budget or experience.

Quoting Ogorek’s writing again, “Not that long ago, very few people could get published; but now everyone can get published if they pursue one of the four paths. If you observe the transformation that has already taken place in the film and music industry, you will see content creation in those industries has exploded, which has given consumers more choices than ever before. Most importantly, new careers have been launched, many of which might not have happened had there not been a revolution.”

I have published several books with Author House, which is a subsidiary of Author Solutions, Inc. (ASI) is a member of the Penguin Group and the world leader in indie book publishing. I also like CreateSpace, which is owned by Amazon.com.

ASI’s help you publish imprints—AuthorHouse, AuthorHouse UK, iUniverse, Palibrio, Trafford Publishing and Xlibris—have helped more than 170,000 authors self-publish, promote and bring to market more than 200,000 new titles.

So who out there has had a good indie publishing experience with Author Solutions, CreateSpace or another publishing company?

New York City Marketing With A Book And Speech Summit Nov. 16, 2013

Henry DeVries — Mon, 29 Apr 2013 17:26:33 +0000

If you want to attract high-paying clients with books and speeches, a few seats are available at my upcoming private Marketing With a Book and Speech Summit in New York City. This is mainly designed for consultants and professionals who are regularly speaking on the Vistage circuit.

Would you like an invitation to one of my no-cost, no-selling, no-kidding private events? Here is the New York City stop on our nationwide tour:

November 16, 2013, Nola Rehearsal Studio, New York, NY 10019.
Nola is located at 244 West 54th Street near Broadway

Email me at henry@newclientmarketing.com if you would like to attend.

What Will Be Covered

If you have attended a summit before this is new information about what is happening in the world of publishing and speaking to find new clients. There is a great deal of information I have uncovered since our last book summits. Each of the summits will be different and include a variety of viewpoints. Some of the information I will include:
• Trends about speaking for Vistage (also known as a pride-swallowing siege)
• How to speak at YPO
• How to speak Renaissance Executive Forums
• How to speak to Ted and Tedx conferences
• What to say to editors and reporters to generate publicity
• How to ask 1 million people to buy your book
• What are low-cost tools for guaranteed national publicity
• How to sell a major publisher like Wiley or McGraw-Hill
• How to work with an independent publisher for more profits and control
• How to launch a free book promotion blogsite
• How to land a column with Inc.com, Forbes.com or CBS MoneyWatch
• When does it make sense to hire a publicist
• How to sell books by the case
• What is and isn’t working with social media (hint: LinkedIn)
• Sample killer book proposals
• What it takes to land a column with a daily newspaper
• New models for converting seminar attendees into clients

I have published with the top five publishers,
privately published, independently published and
association published, and personally know the
dos and don’ts of all current publishing
options.

I also teach marketing at the University of California
San Diego and serve as the assistant dean for continuing education.

Leading the “Marketing With a Speech” portion
of the seminar is Mark LeBlanc, past president of
the National Speakers Association and author of
the underground best-seller Growing Your Business
and his latest book Never Be the Same. He is an
expert on speaking more and for higher fees.

He runs Small Business Success and works with and
speaks for groups of business owners who want to
grow and sell more products and services

Summit Attendees Rave

“For most consultants completing a book is on
the top of their ‘Goals and Things To-Do’
List, (how many years has it been on YOURS?) and
Henry can help you get it done in record time,”

– Dean Minuto, Vistage speaker and author of The One
Page Sales Coach

“I do not know where else I could have learned
so much in such a short time.”
– Alok Kalia, MD,
Bluebonnet Health, Vistage speaker and author of
Don’t Take Dieting Advice from a Skinny Person

“Henry helped us publish our book, showed us
marketing techniques and how to leverage a book.
Our clients constantly mention how this one item
has differentiated us from our competition.”

– Brad Remillard, Impact Hiring Solutions, Vistage
speaker and co-author of You’re Not the Person I
Hired

In the past we have charged $795 for this summit. We have seats for a limited number of guests. In the past these events and filled up and we have had a waiting list.

I have a lot of consultants, speakers and authors on my list.
Don’t delay because when the few seats are claimed, the opportunity to attend is lost.

I hope to see you at the summit.

P.S.
No cost. No selling. No kidding.

Chicago Marketing With a Book and Speech Summit August 3, 2013

Henry DeVries — Wed, 10 Apr 2013 16:56:06 +0000

If you want to attract high-paying clients with books and speeches, a few seats are available at my upcoming private summit in Chicago. This is about personal branding with publishing and public speaking.

Would you like an invitation to one of my no-selling, no-kidding private Marketing With a Book and Speech Summits? Here is the next Midwest stop on the tour (September 30 we will be back in Orange County, CA)

August 3, 2013, Courtyard by Marriott at Midway Airport

Email me at henry@newclientmarketing.com if you would like to attend.

What Will Be Covered

If you have attended a summit before this is new information about what is happening in the world of publishing and speaking to find new clients. There is a great deal of information I have uncovered since our last book summits. Each of the summits will be different and include a variety of viewpoints. Some of the information I will include:
• Trends about speaking for Vistage (also known as a pride-swallowing siege)
• How to speak at YPO
• How to speak Renaissance Executive Forums
• How to speak to Ted and Tedx conferences
• What to say to editors and reporters to generate publicity
• How to ask 1 million people to buy your book
• What are low-cost tools for guaranteed national publicity
• How to sell a major publisher like Wiley or McGraw-Hill
• How to work with an independent publisher for more profits and control
• How to launch a free book promotion blogsite
• How to land a column with Inc.com, Forbes.com or CBS MoneyWatch
• When does it make sense to hire a publicist
• How to sell books by the case
• What is and isn’t working with social media (hint: LinkedIn)
• Sample killer book proposals
• What it takes to land a column with a daily newspaper
• New models for converting seminar attendees into clients

I have published with the top five publishers,
privately published, independently published and
association published, and personally know the
dos and don’ts of all current publishing
options.

I also teach marketing at the University of California,
San Diego and serve as the assistant dean for continuing education.

He runs Small Business Success and works with and
speaks for groups of business owners who want to
grow and sell more products and services.
His website is www.markleblanc.com

Summit Attendees Rave

“For most consultants completing a book is on
the top of their ‘Goals and Things To-Do’
List, (how many years has it been on YOURS?) and
Henry can help you get it done in record time.”

– Dean Minuto, Vistage speaker and author of Yescelate

“Henry helped us publish our book, showed us
marketing techniques and how to leverage a book.
Our clients constantly mention how this one item
has differentiated us from our competition.”

– Brad Remillard, Impact Hiring Solutions, Vistage
speaker and co-author of You’re Not the Person I
Hired

In the past we have charged $795 for this summit. We have seats for a limited number of guests. In the past these events and filled up and we have had a waiting list.

I have a lot of consultants, speakers and authors on my list.
Don’t delay because when the few seats are claimed, the opportunity to attend is lost.

I hope to see you at the summit.

P.S.
No cost. No selling. No kidding.

Spring of 2013 Book and Speech Summits

Henry DeVries — Thu, 07 Feb 2013 21:02:19 +0000

Would you like an invitation to one of my no selling no kidding private events? Here is the Spring of 2013 Marketing With A Book and Speech Summit schedule:

April 7 in La Jolla, CA
April 8 in Orange County, CA
May 4 in Chicago
June 1 in NYC
June 2 in Philadelphia

What Will Be Covered
If you have attended a summit before this is new information about what is happening in the world of publishing and speaking to find new clients. There is a great deal of information I have uncovered since our last book summits. Each of the summits will be different and include a variety of viewpoints. Some of the information I will include:

Trends about speaking for Vistage (also known as a pride-swallowing siege)
How to speak at YPO
How to speak Renaissance Executive Forums
How to speak to Ted and Tedx conferences
What to say to editors and reporters to generate publicity
How to ask 1 million people to buy your book
What are low-cost tools for guaranteed national publicity
How to sell a major publisher like Wiley or McGraw-Hill
How to work with an independent publisher for more profits and control
How to launch a free book promotion blogsite
How to land a column with Inc.com, Forbes.com or CBS MoneyWatch
When does it make sense to hire a publicist
How to sell books by the case
What is and isn’t working with social media (hint: LinkedIn)
Sample killer book proposals
What it takes to land a column with a daily newspaper
New models for converting seminar attendees into clients

How to Register

Registration is simple. Send me an email to henry@newclientmarketing.com and tell me what events you want to attend. Then I will send you confirmation information with exact details. Space is limited and we don’t want too many people at the summits (two dozen max) so registration is on a first come, first served basis. Also, if you need to cancel, that’s okay but tell me as soon as you have a change of plans so I can let someone in from the waiting list.

Atlanta Marketing With a Book and Speech Summit March 9

Henry DeVries — Mon, 28 Jan 2013 22:00:50 +0000

Top Ten Ways to Attract Clients with Books and Speaking

Invitation

You are invited to apply for a no-cost seat at his private, invitation-only “Marketing With A Book and Speech Summit” coming to Atlanta on Saturday, March 9 from 9 am to 4:30 pm.During the summit you’ll discover how to leverage your expertise into more high-paying clients by writing books with built-in marketing and speaking more for high fees. Leading the “Marketing With a Book” session is Henry DeVries. As a ghostwriter and editor for consultants, he has worked on 43 book projects in the last six years. His proposals have earned five-figure advances for clients. His latest best-selling book, How to Close A Deal Like Warren Buffett, co-authored with Vistage speaker Tom Searcy, was published by McGraw-Hill in November of 2012 and was the #1 sales and marketing book on Amazon.com. To apply send an email to henry@newclientmarketing.com

By Henry DeVries

“With a book, you’re able to demonstrate that you understand like no one else the specific nature of the problems that your prospects face,” best-selling author Michael Levin recently told the New York Times.

“I always recommend targeting a niche with a book instead of writing for the general public,” added the noted ghostwriter. “Write exactly for the people you’re trying to sell to. Show them that you understand their problems and that you offer solutions. In a book, you can lay out everything that you do to solve these problems. The goal is that if your book is generous enough with information, they’ll say, ‘I could do this on my own, but I would be much better off hiring the author to solve this problem for me.’ That’s the result we’re looking for. That’s why you want a book.”

What groundwork should you lay before you write a book?

There is a proven process for marketing with integrity and getting an up to 400% to 2000% return on your marketing investment. At the Marketing With a Book and Speech Summit we call it the Educating Expert Model, and the most successful professional service and consulting firms use it to get more clients than they can handle. The findings of our 8-year, $2 million research study about how the most successful professional and consulting firms use this model were published in our book, Client Seduction.

Here is the Reader’s Digest version. Before you can begin attracting clients, you need to create a marketing genetic code that is attractive to clients. All of your marketing messages, from networking discussions to speeches, will contain the elements of this marketing DNA that positions you as the Educating Expert. Here are 10 steps that will help you create these all-important marketing genes.

1. Create a business name or a website name that gives potential clients a hint at the results you can produce for them. The worst possible business name or website name is your name. I know, I know, McKinsey and Price Waterhouse are named after the founders. But you are not them. Sorry to say, clients don’t want us, they want results.
2. Write a headline for your website and marketing materials that describes your audience and the results you produce for them. Do this in no more than 10 words. Mine is “We help professionals and consultants attract all the clients they want.”
3. Name your client’s pain. What are your client’s worries, frustrations and concerns that you help solve? This is also called the FUD factor: fear, uncertainty and doubt.
4. Describe your solution or methodology for solving these pains. What process do you follow to produce results? Offering a proprietary problem-solving process that you name and trademark is best. This answers the all-important question in their minds: “Why should I do business with you instead of one of your competitors?”
5. State the common misperception that holds many back from getting results. Why doesn’t everybody do what you named in step 4?
6. Tell your clients what they need to do in general to solve their problem. Pretend they weren’t hiring you and you had to describe the steps they should take for success.
7. List any other benefits they get from following your methods. What other good things do people get when they do what you advise?
8. Elaborate on your track record of providing measurable results for clients. Be specific as much as possible. Use numbers, percentages and time factors.
9. Create a website with free tips articles on how to solve these pains. Each article should be about 300 to 600 words. What’s a good format? Consider the numbered tips approach you are reading right now (easy to write, easy to read).
10. Make prospects an offer of a free special report on your website. You are offering to trade them a valuable piece of information for their email address. Tell them they will also receive a tips enewsletter from you. Assure them you will maintain their privacy and they can easily opt off your list any time they want.

Henry DeVries, marketing scientist and ghostwriter, is an expert on typing and talking: how to maximize revenues by writing books and making speeches. He speaks to thousands of consultants and service professionals each year, teaching them proven tactics that bring them new clients. Along with his best-selling books — How to Close a Deal Like Warren Buffett, Self-Marketing Secrets, Client Seduction, and Pain Killer Marketing — the buzz building tools of Henry DeVries have been used to dramatically increase revenues and leverage marketing budgets for two decades. In addition to authoring his own books, he ghostwrites at least four books a year. His goal is to win the Nobel Prize in Marketing. As a ghostwriter and editor for professionals and consultants, he has worked on 43 book projects in the last six years. His proposals have earned five-figure advances for clients. His latest best-selling book, How to Close A Deal Like Warren Buffett, co-authored with Vistage speaker Tom Searcy, was published by McGraw-Hill in November of 2012 and was the #1 sales and marketing book on Amazon.com. He has published with the top five publishers, privately published, independently published and association published, and personally knows the dos and don’ts of all current publishing options. He also has relationships with some of the most respected agents in the business and has launched and supported columns in Forbes.com, Inc.com, metro daily newspapers and CBS MoneyWatch helping clients to gain credibility, free publicity and larger reach.

40 grants available to attend Seattle summit Feb. 2, 2013

Henry DeVries — Thu, 17 Jan 2013 16:00:55 +0000

Are you serious about making your book and speech pay off for your business this year?

If your answer is 100% “yes,” you are invited to apply for a no-cost seat to join me as one of the select few at the private, invitation-only “Marketing With a Book and Speech Summit” coming to Seattle on Saturday, February 2 from 9 am to 4:30 pm at Verity Credit Union near Northgate Mall.

http://www.authenticvisibility.com/marketingsummitfeb22013/

During this No Cost – No Selling – No Kidding summit, you’ll discover how to leverage your expertise into more high-paying clients by writing books with built-in marketing
and speaking more for high fees from leaders in the field.

Hello, my name is Henry DeVries, and I have the honor of
leading the “Marketing With a Book” session is.
As a ghostwriter and editor for consultants, I have
worked on 43 book projects in the last six years.
My proposals have earned five-figure advances for
clients. My latest best-selling book, How to
Close A Deal Like Warren Buffett, co-authored with
Vistage speaker Tom Searcy and published by
McGraw-Hill in November of 2012, won multiple
“Best Business Books” of the year awards and
achieved numerous Amazon #1 Best Seller Rankings,
including:

I have published with the top five publishers,
privately published, independently published and
association published, and personally know the
dos and don’ts of all current publishing
options.

I also have relationships with some of the most
respected agents in the business and has launched
and supported columns in Forbes.com, Inc.com,
metro daily newspapers and CBS MoneyWatch helping
clients to gain credibility, free publicity and
larger reach.

I also teach marketing at the University of California
San Diego and serve as the assistant dean for continuing education.

He runs Small Business Success and works with and
speaks for groups of business owners who want to
grow and sell more products and services

Guest speakers include Nancy “The Bio Doc”
Juetten, the Business Bio Expert and the Get Known
to Get Paid Mentor. She shows mission-driven experts
how to get seen, heard, celebrated and COMPEN$ATED
for their expert status. She is the author of the
Bye-Bye Boring Bio that guides service
professionals, speakers, authors, coaches and
those serious about earning expert status to
prepare and share their stories so they can Get
Known to Get Paid.

Also speaking is 29-time Emmy Award Winning
Speaker Bill Stainton. He’ll be talking about
The WOW Factor: Simple Tips to Make Your
Presentations Shine! During his portion of the
program, you will learn:

* What the 2 most important parts of your
presentation are — and a simple rule to help you
get them right!
* How to make sure your message is remembered
long after your presentation is over
* The one, single performance technique that
will double the effectiveness of your
presentations

All that, plus a tip or two from Jerry Seinfeld
and Jay Leno.

Summit Attendees Rave

“For most consultants completing a book is on
the top of their ‘Goals and Things To-Do’
List, (how many years has it been on YOURS?) and
Henry can help you get it done in record time,”

– Dean Minuto, Vistage speaker and author of The One
Page Sales Coach

“I do not know where else I could have learned
so much in such a short time.”

– Alok Kalia, MD,
Bluebonnet Health, Vistage speaker and author of
Don’t Take Dieting Advice from a Skinny Person

“Henry helped us publish our book, showed us
marketing techniques and how to leverage a book.
Our clients constantly mention how this one item
has differentiated us from our competition.”

– Brad Remillard, Impact Hiring Solutions, Vistage
speaker and co-author of You’re Not the Person I
Hired

In the past we have charged $795 for this summit. We have grants for 40 guests. To apply for your grant to attend this gathering

of experts, please visit the website:

http://www.authenticvisibility.com/marketingsummitfeb22013/

I have a lot of consultants, speakers and authors on my list.

Don’t delay because when the first 40 seats are claimed, the opportunity to attend is lost.

You will be notified by phone and/or email that you have been selected to enjoy our expert buffet, provided you apply for your seat.

I hope to see you at the summit.

P.S. Be sure to apply early for one
of the few no-cost spots.

http://www.authenticvisibility.com/marketingsummitfeb22013/

No cost. No selling. No kidding.

Thank you to our venue sponsor Verity Credit Union for opening your doors to bring this powerful content to serious authors and speakers in Seattle, WA and beyond.