Sample the Marketing With A Book Summit for Consultants on YouTube

Top 14 Ways to Find Clients with Henry DeVries

http://www.youtube.com/watch?v=5W6uLs9jGk8

30 Day Goals with Mark LeBlanc

http://www.youtube.com/watch?v=G45mc_Ksu8s

Marc Emmer, author and consultant, testimonial

http://www.youtube.com/watch?v=Mg4DUYX6JjU&feature=related

Paulette Ensign, author and consultant, testimonial

http://www.youtube.com/watch?v=tCOBF7yYWNY&feature=related

Find Your Market with Mark LeBlanc

http://www.youtube.com/watch?v=xvB-n4hBUNA&feature=related

Marilyn August, author and consultant, testimonial

http://www.youtube.com/watch?v=P9dfzvHJw2U&feature=related

Marketing With A Book™ Summit for Consultants
 

We are on the beach at the La Jolla Shores Hotel in April

 
La Jolla Shores Hotel is the site of the April Marketing With A Book conference.

Rooms right on the beach are available for $119.
Give us 24 hours and we will give you
 the help you need to create
a client-attracting book or speech
 

3 to 6:45 pm Friday April 27, 2012

9 am to 3 pm Saturday, April 28, 2012

La Jolla Shores Hotel

(or May 18 and 19, 2012 in New York City near Times Square)

Learn Publishing Trade Secrets
of Turning Your Expertise Into
Client-Attracting Books and Speeches

How do you write a book that will sell? A book that works for print and ereaders? A book that attracts clients?

The number one challenge for those promoting a service is attracting high-paying clients.  However, many independent professionals feel marketing is too time consuming, expensive or undignified. But science has discovered a better way.  There is a proven process for marketing a service business with integrity and getting a 400% to 2000% return on your marketing investment.

What you will discover:

New Scientific Breakthroughs that Help You Build Instant Credibility
How to Publish Your Book in 90 Days or Less
The Latest Technological Breakthroughs That Allow You to Publish Easier and Faster than Ever Before!
How One Book Can Quadruple Your Income and Double Your Number of Clients
Why You Don’t Need Original Content to Write a Successful Book or Speech that Attracts Clients
 

Your handouts will include:

7  Scientifically-Tested Phrases to Get Clients to Sign on the Bottom Line
3 Biggest Public Speaking Blunders that Consultants Make an How YOU Can Avoid Them
Top 14 Proven Ways to Generate Leads

Want to know the science of attracting clients? The summit shares the secrets from my books including Client Seduction.

Let our panel of experts coach you on how to use writing books and giving speeches to attract clients like magic. In this 24-hour intensive coaching session you will learn how to sell more products and services, obtain valuable publicity, generate business leads, build your reputation and even promote a favorite cause or issue through publishing books and giving speeches.

Most important, you will learn a system for filling your new client pipeline with qualified potential clients.

More ideas the summit covers:
How to design a free feeder talk, so you can attract paid attendees
How to craft a great pitch letter to local, regional or national media
How to use online sites to sell your local seminars
How to price your event to sell out
How to create a press release that’s going to get coverage for your book and seminars
How to build a social media presence that gets amazing results
Answers to all your questions

This is not one of those workshops where they get you pumped up but fail to give you any real answers. This is not a pitch fest for a whole bunch of products and services. You are going to do a lot of talking about your book and speech ideas. Space is limited. Send materials in advance and our panel of experts will critique them. Use this as a brainstorming and feedback session. We will honestly and completely answer all questions including:

How do I get anyone to pay attention to my book or speech in the first place?
How do I find a publisher?
How much would a ghostwriter cost?
How much info do I give away?
How do I get people to show up for my seminars?
Need more information?

Visit www.marketingwithabook.com and YouTube to find out what independent professionals are saying about the Marketing With A Book Summit. Or call Henry DeVries at 800-514-4467.

Agenda for Marketing With A Book Summit

$795 summit cost 

$495 early bird price until October 31, 2011 

Friday dinner and Saturday lunch included

To register

Register with Paypal here
(You do not need a Paypal account to register)

https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=8560077

or email henry@newclientmarketing.com or call 800-514-4467

Friday April 27  

 
2:30 to 3 pm Registration  

 
3 to 4 pm New Client Marketing: Top 14 Proven Ways to Attract High-Paying Clients by Writing and Speaking Henry DeVries, Marketing Scientist and Ghostwriter

Hi, I am Henry DeVries, marketing faculty and assistant dean of continuing education at UC San Diego in La Jolla, CA.

4 to 5 pm Growing Your Business by Writing and Speaking Mark LeBlanc, author and past president of National Speakers Association
5 to 6 pm “How I Got On Oprah, Dr. Phil and 1,000 Other Shows Without a Publicist” Bestselling business author Robin Ryan has appeared on 1,000 TV and radio shows
     
6 to 6:45 pm Networking Dinner

Homework that evening Facilitated by Henry DeVries

Meal Hosted by: Small Business Success
 

Saturday April 28  

8 am Coffee and pastries   

9 to 10:15 am “How I Launched My Book” Panel  Various authors including Dan Janal, author of six business bestsellers with publisher John Wiley & Sons Inc.
10:15 am to 12:30 pm Title and Topic Testing: Time to Try On Titles and Topics Lunch — How to Test Before Typing and Talking Panel moderated by Henry DeVries, includes feedback from expertsMeal Hosted by: Mar Muyco Design

12:30 to 1 pm Lunch 

1 to 2:30 pm “Advanced Presentation Skills: Speaking for Vistage International CEO Peer to Peer Groups” Dean Minuto of Sales Brain (he has partners have spoken to 500 Vistage CEO groups)

2:30 to 3 pm Henry DeVries close and adjourn   
      

Details of Agenda Highlights

Being educational is great, but being persuasive is better. At the conference you will learn strategies and tactics for promoting your business with writing and speaking, including:

Why you must never write a book without built-in marketing
Picking topics and titles that attract audiences like magnets
Tips and tools for getting a marketing ROI of 400% to 2000%
How to fill your pipeline with qualified prospects in 30 days
Presentation elements that pre-sell prospects
How to be a perfect audience bloodhound
Special strategies for professionals, consultants and coaches
Seven deadly sins of publishing and speaking and how not to fall prey
The easiest way to get in front of potential customers
When to speak for free and when to speak for a fee
Ideas that don’t cost you a penny yet really get attention
How to stand out from other authors and speakers
Creative testimonials in books and speeches that build credibility
Three ways to turn customer pain into marketing gain
The quickest sure-fire way to alienate your audience (don’t make this mistake, many of us learned the hard way)
How to offer freebies that build your list of business leads
Ways to stay in touch with prospects so you stay on their radar screens
Books and speeches that create thousands of dollars in publicity

Henry DeVries, Marketing Scientist

My name is Henry DeVries and I endorse this message

Henry DeVries is an expert on typing and talking: how to maximize revenues by writing books and giving seminars.  He speaks to thousands of service professionals each year, teaching them successful tactics that bring them new clients. Along with his best-selling books — Self-Marketing Secrets, Client Seduction, and Pain Killer Marketing — the buzz building tools of Henry DeVries have been used to dramatically increase revenues and leverage marketing budgets for two decades. In addition to authoring his own books, he ghostwrites at least four books a year.  Unlike other marketing coaches and business book ghostwriters, he is a university researcher and educator (assistant dean for continuing education at UC San Diego) with publishing connections and a scientifically-tested proprietary book creation process. His motto: “Trust me, I’m a book doctor.” He literally helps people translate the expertise in their heads into words on paper that attract clients and profitable speaking engagements like an electromagnet. He is the founder of the New Client Marketing Institute and his goal is to win the Nobel Prize in Marketing.

Friday, 4 to 5 pm Growing Your Business by Writing and Speaking Mark LeBlanc, author and past president of National Speakers Association

Mark zeros in on four key areas of focus for consultants and independent professionals:

Direction
Identity
Marketing
Benchmarking
To be a successful author and speaker, Mark wants to make sure you are positioned properly and heading in the right direction. His strategies on creating an identity in the marketplace can have immediate impact on success. From a marketing perspective, he’ll share what it takes to get your telephone to ring, and develop repeat business. Everyone knows what it feels like to be focused, but maintaining that focus and momentum is often short-lived. He helps you set up a system (the G.R.O.W. system) for creating a laser-like focus on a daily basis, and prevent you from going off on tangents, disguised as opportunities.

Mark LeBlanc

Mark LeBlanc is the past president of the National Speakers Association and the author of two amazing books.

 

 Come learn how to grow your business with the expert, Mark LeBlanc
Mark LeBlanc is not famous, well-educated or newsworthy. He has been on his own virtually his entire adult life, owned several businesses, and now speaks, writes, and consults on the street-smart strategies for achieving in times of challenge and change.

He is a member of Master Speakers International, a seasoned-veteran with the National Speakers Association, and currently serves as Past President of the National Speakers Association. He served this association as President in 2007-2008. He was inducted into the Minnesota Speakers Association Hall of Fame in 2006. His style is best described as magnetic, approachable, and laced with a unique sense of humor.

Would you like to sell books by the case? Mark LeBlanc’s flagship presentation and book, Growing Your Business! have proven ideal on addressing how to sell more products and services. People walk away feeling more focused, able to attract more prospects, stimulate more referrals, and ultimately, craft a path and a new plan for generating more business. Not only that, they buy books by the case. He has averaged a sale of 50 or 25 books every week for 10 years.

He is an open book on how you can do the same. Mark says if he can do it, anyone can.

5 to 6 pm “How I Got On Oprah, Dr. Phil and 1,000 Other Shows Without a Publicist” Bestselling business author Robin Ryan has appeared on 1,000 TV and radio shows

Robin Ryan has been on "Oprah" and "Dr. Phil," and does it without hiring a publicist or PR firm

How to sell more books – what works, what doesn’t
Websites and social media tricks that work
Speaker techniques that work to sell books
Positioning yourself with a book: speaking, training and consulting

Robin Ryan

 
Robin holds a master’s degree in counseling and education from Suffolk University and a bachelor’s degree in sociology from Boston College.   She is a sought-after public speaker for colleges, corporate trainings and association conferences across the country. She lives in Seattle with her husband and son.

Learn how to be media worthy with Robin Ryan

Sunday April 28 is Feedback Day 

Sunday, 9 am to 12:30 pm Title and Topic Testing: Time to Try On Titles and Topics  — How to Test Before Typing and Talking Panel moderated by Henry DeVries, includes feedback from publishers and the media

The panel includes a presentation by online publicity expert Dan Janal, who explains the ins and outs of the new media like LinkedIn, Facebook, Twitter and YouTube.

Dan Janal

 

Most publicity campaigns are not a sure thing. But an online publicity campaign to promote a consultant or a professional is a 100% sure thing.

 

Authors get invited to give speeches, which are one of the best ways to find potential clients. But where to speak?

1 to 2:30 pm Panel on “Advance Presentation Skills: Speaking for Vistage International CEO Peer to Peer Groups” Victoria Cabot of Vistage International; Dean Minuto of Sales Brain (he and his partners have spoken to 500 Vistage CEO groups)
     

Dean Minuto will share advance presentation skills and the ins and outs of speaking on the Vistage circuit

With more than 14,500 members, Vistage International (once know as TEC) is the world’s foremost chief executive leadership peer organization. Vistage’s Executive Leadership Program provides monthly peer workshops, one-on-one business coaching, speaker presentations from hundreds of top industry experts, social networking and an extensive online content library of articles, best practices, pod casts and webinars.

Today, Vistage International (TEC’s successor) and its global affiliates operate in 16 countries. Executive Leadership Program members meet in small groups every month under the same guiding principles—to help one another make better decisions, achieve better results, and enhance their lives. In these groups, they learn to challenge each other (CEOs) with respect and caring and they see a wide array of companies, leaders and issues.  This process is an advisory process and that experience translates to good advisory board dynamics.

It has been a nearly 20 year quest which first led Dean Minuto to study the science of behavioral psychology and then to neuroscience as a way of understanding and applying research and real world best practices to optimize sales performance. Since 1992, Dean has worked with more than 400 high performing teams with a single focus: increasing sales conversion rates, decreasing time in process and improving the overall customer experience.  Dean is a content expert in the areas of process consulting, training delivery, coaching and consultative selling, and his clients have installed performance systems (on a pay-for-performance basis) in more than a dozen industries within a range of organizations—from Fortune 50 public corporations to private firms with 50 employees.  Dean joined the SalesBrain team in August of 2008. Dean holds a Bachelor’s Degree from LeMoyne College and earned a Professional Certification in Behavioral Psychology with Dr Robert Cialdini. 

Adjourn Saturday at 3 pm

Iron-Clad Guarantee
If you are not satisfied by the end of the first day, just ask for a full refund. We will give it to you without any hassles.

How To Register
Please call Henry at 800-514-4467 with questions or email him at henry@newclientmarketing.com

$795 per person
$495 early bird discount until October 31, 2011

Register with Paypal here
(You do not need a Paypal account to register)

https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=8560077

You are invited to a special 24-hour event with Mark LeBlanc immediately following the book summit, from 3 pm April 29, to 3 pm April 30, 2012.

Growing Your Business! with Mark LeBlanc

I liked Mark LeBlanc's little book, Growing Your Business, so much that I bought 50 copies for clients and friends.

It’s more than a seminar and less than a weekend commitment.  Anyone can carve out a block of 24 hours in their schedule and create a turning point towards a bigger, bolder, deeper and more meaningful level of success.

We’ve taken the best of our business development strategies and added new content modules that will guarantee your success.  You will…

Get the latest digital tracking tool that is changing the landscape of true performance.
Sharpen your skills, better articulate your value and close more sales.

Receive a new template for writing proposals that position your value and get results.
Take a new look at High Value Activities and how to be more focused on a daily basis.
Create a marketing plan and calendar that gets you visible, busy and booked.
Discover how to mine your database for more sales and build customer relationships that last.
Finally, put more money in your pocket!
 
Register yourself.  Register your spouse.  Register your partner.  Register your staff.

“Mark, in the month I went to your 24 Hour event, I booked 4x my Optimistic number!  I have always been a fan, but now I am a believer.”  Henry DeVries

 
“I’ve gotten more done in the two weeks after attending your 24 Hour event than I did in the last two years.  I can’t believe it!”  Ronna Timpa
 

“It always made sense before, but something clicked for me in this new format.  The new tools and details made it work for me.” Mary Goulet
 
 
There has never been a better time to be in business.  Whether you own a business, or are responsible for any aspect of marketing or business development, this unique experience is for you.  Only 30 seats are available for each event.  Receive a 15% discount if 3 or more people from your company register.
 
 
To register or get more information please call Kylie at (800) 690-0810 or visit our event registration website at: www.GrowingYourBusiness.com.  
 
Mark LeBlanc
Mark@SmallBusinessSuccess.com
 
19 South 1st Street, Suite B2404
Minneapolis, MN  55401
(800) 690-0810

Book Style in a 2012 Kindle World

A Monograph by Henry J. DeVries, MBA

and Karla L. DeVries, MA

How do you write a book that works for print and ereaders?

January 24, 2012

     The digital revolution is rapidly changing the look of books, both printed and electronic. The purpose of this monograph is to help the authors we coach and the experts we ghostwrite books for to have more professional looking printed books and e-books. By following these guidelines your book will look more professional and there will be a savings of time and money in the final editing stages.

     The following are guidelines on layout, format and word usage. The primary guidebooks we recommend are the Chicago Manual of Style, Webster’s Collegiate Dictionary and Google.

Chapter 3

Chapter Title in 16 Point

 

Pithy epigram quotes are centered in italics with no quote marks.

Michael Lewis, in Moneyball

 

You can start chapter with a short bold sentence.

 

     Chapter paragraphs are single spaced. They begin with an indent. We write them with a ragged right border. Leave just one space between sentences. Later we will justify the paragraphs and there will not be a ragged right. Use 12 pt. font and Times New Roman typeface.

      Do not leave one line space between paragraphs. Simple format is always the best. This is what we do to make books look professional and workable for the various e-reader platforms like Kindle.

       This is just a third paragraph.

SUBHEAD 1S ARE BF 14 POINT CENTERED

 

          Subheads break chapter content into meaningful blocks. Sometimes you need to break chapters into even smaller chunks. This is when subhead 2s are used.

Subhead 2s are BF 14 Point Flush Left

 

          We are getting to two burning points: the use of italics and the use of bullets. Italics are for emphasis. Let’s address italics first. An example is a business owner should not only work in the business they should work on the business. Or in a quote, like “our forefathers brought forth a new nation” (italics added) said Lincoln.

          The second topic is bullets. E-readers do not like bullets. In early 2011 we writers were told bullets were forbidden for Kindle. In 2012 this has loosened up somewhat. Bullets can now be used but sparingly. Simple is best, an editor at McGraw Hill told me. Short works best too. Such as the names of the Marx Brothers:

• Groucho
• Chico
• Harpo
• Zeppo

 

        Notice that these bullet points were short, not drawn out sentences. There are other ways to handle longer thoughts that you want in a list. E-readers like numbered lists like this.

1. Make a short statement in bold. Then continue with the rest of the paragraph.
2. Keep the first statements short. Then go into more details. This can be several sentences.
3. The minimum number of points are three. A list with two points looks weird. Odd numbers or the magic ten are nice lengths.

 

There are alternatives:

1. Few words. Not phrases or sentences. There can still be several sentences.
2. Very short. Period not dash follows. Only one space not two after period.
3. Minimum of three. Again the list can go longer. Exception to the rule is the rare two choices. Never one choice, of course.

 

Here is another alternative.

Italics. These are just paragraphs with the first word in italics. These start flush left.

Single. Using just a single word to start. These can be full paragraphs of several sentences.

Spaced. Spaced like regular paragraphs.

You can also use italics for scenarios or dialogue. This resembles how you write a play, not a movie script.

Client: This is the client speaking.

Salesperson: This is the salesperson’s words.

Another way to do a list is a numbered list. This is often a top ten list format.

1. The first item on the list is bold.

Then an indented paragraph that lines up with the words in your sentence, not the number.

1. Second item on the list is bold flush left.

Then another indented paragraph.

A list of procedural steps can just be a numbered list without boldface.

1. Find the worst play ever written

2. Hire the worst director

3. Obtain the worst actors

4. Oversell the show to little old ladies

5. Open and close the same night

6. Flee to Rio if the play is a smash

     Figures get the chapter number and the number of the figure in the chapter. So that means Figure 2.3 is the third figure in the second chapter.

       Long quotes can be indented and in italics. This is from the book Think Like Silicon Valley by Jorge Zavala.

         Seven years ago I came to Silicon Valley from Mexico to help train executives from my homeland on how to do business in Silicon Valley and the United States. I used to think starting a company was very easy. You get an idea, you talk to some people to determine the need and you start building a great product. But Silicon Valley gave me a wonderful gift: a new mindset. My discovery was that the mindset of Silicon Valley is to think beyond the start-up phase.  In the minds of the Silicon Valley company creators, it is not enough to merely have a great product and to do well in your neighborhood. Company creators must think beyond their local boundaries. The question to ask is: how do we grow regionally, nationally or even internationally?

 

Sidebars and Callouts

 

          Sidebars and callouts are used to make the book more visually appealing to those readers who scan the manuscript. Here is how to use them.

         What is a sidebar? Think back to your high school history text book and those little boxes with the headline “Did You Know?” that contained trivia. The Dummies series and Idiot’s Guide series likes sidebars. In newspaper parlance a sidebar is a small story that runs adjacent to the main story. Sometimes an anecdote that relates to the main story is a sidebar. In books they appear in boxes. Another sidebar example is a summary that appears at the end of the chapter. The same bullet rules should apply.

           A callout is something different. Callouts are a popular magazine technique. In the middle of the story will be a snippet of dialogue from the article that is set off by two lines that highlight the information. Here is an example.

           Seven years ago I came to Silicon Valley from Mexico to help train executives from my homeland on how to do business in Silicon Valley and the United States. I used to think starting a company was very easy. You get an idea, you talk to some people to

—————————————————————————————————–

My discovery was that the mindset of Silicon Valley is to think beyond the start-up phase.

——————————————————————————————————

determine the need and you start building a great product. But Silicon Valley gave me a wonderful gift: a new mindset. My discovery was that the mindset of Silicon Valley is to think beyond the start-up phase.  In the minds of the Silicon Valley company creators, it is not enough to merely have a great product and to do well in your neighborhood. Company creators must think beyond their local boundaries. The question to ask is: how do we grow regionally, nationally or even internationally?

RECOMMENDATIONS FROM KINDLE

 

Simplified Formatting Guide

This is directly taken from the CreateSpace website. This also illustrates another way to present a list of items in a book.

Building Your Book: Microsoft Word is a great tool to use because it’s extremely easy to format. We suggest writing your book in Word or converting an existing source file into Word (.doc) format before continuing. Remember these important tips below to ensure an excellent eBook presentation.

File Format: Save your content in DOC (or .doc) format, not RTF (.rtf) or DOCX (.docx) as the latter do not translate well to Kindle. Save your work periodically as you make changes to ensure all changes are recorded.

Tables: A new feature in KF8 are tables. If your book requires tables you can insert tables in word by selecting “Insert Table.”

Layout: Use indentations, bold characters, italics and headings, as they will translate into your Kindle book. However, bullet points, special fonts, headers, and footers (our italics for emphasis) will not be transferred, so be sure to avoid those.

Page Breaks: Enter a page break at the end of every chapter to prevent the text from running together. To insert a page break in MS Word, click “Insert” at the top menu bar and select “Page Break.”

Image Placement: Images should be inserted in JPEG (or .jpeg) format with center alignment (don’t copy and paste from another source). Select “Insert” > “Picture” > then locate and select the file. If your book has a lot of images, it can be viewed in color by readers using our free Kindle apps for PC, MAC, iPad, iPhone, and Android. Otherwise, remember that images on Kindle are displayed in 16 shades of gray for great contrast and clarity.

Spellcheck and Grammar: This tool is always your friend to ensure a professional presentation free of typos. Use this tool, but also manually proofread your file to ensure no errors are missed by the automated checker.

Creating Front Matter: Front matter is the beginning pages of a book, which may include a Title Page, Copyright Page, Dedication, Preface, and Prologue. For a stylish and professional presentation, you should add a Title Page at a minimum.

Title Page: The title page should be centered with the title on top and Author Name underneath, like in the example below. Insert a page break.

The Adventures of Tom Sawyer

By Mark Twain

-Insert Page Break Here-

To insert a page break in Word, click “Insert” at the top menu bar and select “Page Break.”

Copyright Page: This page normally follows the Title Page. Insert a page break after the Copyright details.

Dedication: If you have a customized Dedication, it should follow the Copyright page. Be sure to Insert a page break.

Preface: If you have a Preface, it should follow the Dedication. Be sure to Insert a page break.

Prologue: If your book includes a Prologue, it should follow the Preface. Be sure to Insert a page break.

Formatting Text: Once your front matter is complete, you’re ready to format the remainder of your text. The indentations, text spacing, and separate paragraphs should have been included when you built your book in Word.

The remaining step is to insert a page break after the last sentence of each chapter in the book to prevent chapters from running together. Depending on the number of chapters you have, this may be a time-consuming process but the effort is worth the improved reading experience.

Paragraphs: Paragraph text displays with justified alignment by default. The first line of each paragraph is automatically indented.To manually indent paragraphs in your content, don’t use tab-spacing. This will not convert for the Kindle. Instead, use the Word-default Paragraph Formatting to indent paragraphs. There are two ways in which you can indent paragraphs:

1. Click on “Page Layout”, and specify the amount of indentation in the “Indent” option.
2. Use the ruler at the top of the page to change the indentation. If you don’t see a ruler in your Word document, click on “View” and check the Ruler option.
 

Creating an Active Table of Contents. For digital books, page numbers don’t really apply. This is due to the fact that Kindle content is resizable, and the number of pages within the book changes as the text scales. It is highly recommended that your book has an active Table of Contents for easy navigation.

Creating Back Matter: Back matter consists of the last pages in your book which provides additional information the reader should know about, such as Bibliographies, Appendices, Notes or Glossaries. There isn’t a specific order which back matter should be presented in, so use your judgment and be sure to insert page breaks after each section. Indexes are not recommended at this time.

 

Capitalization, Boldface, Italics and More

Thank you Kindle. Now back to book guidelines according to Henry and Karla. The style guide for books is the Chicago Manual of Style, not the Associated Press Stylebook, which is the style guide for newspapers and magazines. The purpose of this section is not to replicate the Chicago Manual of Style, but to note some important points that commonly occur in manuscripts we edit (yes, that was the editorial we, not the royal we).

Capitalization

Only capitalize proper nouns. So yes to terms you created like Professional Advisory Board and the Chairman’s Playbook. No to just board or chairman. Yes to a concept you invented like Exceptional Transferable Value.

 

Exclamation Points

 

Avoid the use of ! to end sentences to create emphasis. The purpose of the exclamation point is to signal an exclamation, like “Help, thief!” or “Fire, I’m on fire!”

 

Cut out all those exclamation points. An exclamation point is like laughing at your own jokes.

    —F. Scott Fitzgerald

[The exclamation point] has a gushy aura, the breathless excitement of a debutante commenting on an

event that was exciting only to her: “Daddy says I must have had too much champagne!”

 

—William Zinsser

No Periods at the End of Headlines or Bullet Points

No periods at the ends of headlines or bullet points.

Italics

Italics should only be used to show emphasis or the titles of books, newspapers, magazines, films, television shows, and plays (like The Wall Street Journal, The New York Times, Mary Poppins, and The Grapes of Wrath). Whole stories should not be in italics.

Serial Comma (Oxford Comma)

        When a conjunction joins the last two elements in a series of three or more, a comma—known as the serial or series comma or the Oxford comma—should appear before the conjunction.

Example: She took a photograph of her parents, the president, and the vice president.

Trademarks

A book from a traditional publisher like McGraw-Hill would not use TM or circle r symbols anywhere in the manuscript. A compromise would be to use it once the first time you use it.

Don’t Overuse the Word It

Starting a sentence with the word it should be avoided. This can confuse the reader. Instead, use a term to take the place of the word it.

Acronyms

All acronyms should be spelled out in first usage, or spelled out in ( ). For example, the Central Intelligence Agency (CIA). Actually, CIA is not a true acronym, like Mother’s Against Drunk Driving (MADD), but the same rule applies.

Percent

Spell out percent, not %.

Boldface and Caps

Boldface is to be used to start a sequence but not for emphasis like the words IN and ON. Instead use italics and lowercase (…so they only work in the business, but not on the business).

Technology Words

          As of this writing, this is the agreed upon forms of these words – notice the capitalization, hyphens and spacing.

e-mail

Internet

website

blog

Accuracy, Accuracy, Accuracy

Look it up on Google to make sure you are using the accurate company name, quotation, reference and the like. When in doubt, look it up. When not in doubt, you should still look it up. For example, is it WalMart, Wal-mart, Walmart, or Wal-Mart?

Citing Other Works

           Instead of just off-handedly referring to “studies” or “research,” adopt the practice of actually citing your sources. We recommend an adapted American Psychological Association (APA) style.  In a sentence cite the source and then use an endnote. At the end of the book have an endnote section. This excerpt is from the 2011 book Closing America’s Job Gap (by Mary Walshok, Tapan Munroe and Henry DeVries) illustrates how to do this for a periodical and a book:

Endnotes

2012 Summit Brochure-for PRINTER

Here is all the  info on the five Marketing With A Book Summits for Consultants in 2012.

Just got off the phone with my buddy David Newman of Do It Marketing. David always inspires me around the subject of speaking to generate leads.

David says there are three myths that may be holding back your success in both lead-generating professional speaking and revenue-generating professional speaking

“Myth #1: It takes a lot of money to start a speaking business — or repackage, reposition, and relaunch your speaking business,” says David.

The truth he teaches is it takes consistent steps. (Read more about him at www.doitmarketing.com).

Truly, the best proactive lead generation strategy is to regularly demonstrate your expertise by giving informative and entertaining talks in front of targeted groups of potential new clients. The trick is knowing who to contact to get booked as a speaker and developing a topic that will draw the right audience.

This blog is not for those who want to calm their nerves as they approach a podium. There will be no words of wisdom about how to conquer those common fears of public speaking (I hear Toastmasters is great for that). This is about professional speaking, not public speaking. This is for professionals and consultants who know that promoting their business with public speaking is the best way to build credibility and keep their pipeline filled with qualified prospects.

Now most consultants start out speaking for free. However some solo consultants, like best-selling business author Alan Weiss and Internet marketing expert Tom Antion, reportedly make $1 million a year with speaking as part of their revenue model. Here are five ways to get paid to market your services. These are venues that write checks to consultants to speak:

1. Keynotes and breakouts at association and trade group meetings. A keynote is typically 30 to 90 minutes and usually focuses on a broad topic of interest to all attendees. A breakout session is one of the side sessions at a meeting and last from 45 to 90 minutes.  This is the glamour field of professional speaking. Competition is fierce and the big fees go to celebrities (the group is trading on their star status to attract attendees). I put speaking at Vistage groups (formerly TEC) of about a dozen company presidents for half a day at $500 per speech in this category.
2. Corporate training. These are typically half-day or full-day seminars and workshops conducted for a private client, usually a corporation, for a group of its employees. This might be the most lucrative field for speaking because there are many companies that have training budgets. Several clients who make hundreds speaking for Vistage make thousands when they deliver the same presentations to companies. This one-two punch has made several clients an extra $100,000 per year.
3. Sponsoring your own public seminars. This is typically a full-day seminar or workshop where registration is open to the public. You market the event and earn a profit (or loss). This business is about putting fannies in seats. Many times it is a break even proposition getting the attendees there, and then you make your real money selling information products and consulting services at the back of the room after the event is over. Fees can range from $800 to $1,000 per day per attendee all the way down to my three-hour Lunch and Learn seminars for $25.
4. Teaching at colleges and for public seminar companies. An alternative to running the seminar yourself is to find a sponsor. This might be for a company like Career Tracks or The Learning Annex. Or you might approach the adult education marketplace through a college or university extended studies program.  Typically you might earn 25 percent of what the students pay all the way up to $1,000 for a day.
5. Speaking at fundraising workshops where you split the gate. Another alternative to running the seminar yourself is to approach a trade group or association and offer to stage a fundraising seminar. They promote the event to their constituents and you agree to split the profits (typically 50/50 and you may or may not offer them 10 percent of any informational products like books and CDs that you sell in the back of the room after the event). 

Marketing With A Book Summit™ for Consultants

San Diego, La Jolla Shores Hotel

April 27-28, 2012 or

November 9-10, 2012

New York City, near Times Square

May 18-19, 2012 or

October 19-20, 2012

2 to 6 pm Day One, 8 am to 2 pm Day Two

Cost: $795 ($495 early bird price)

All meals included

Mini Summit in Minneapolis

One-Day Event September 10, 2012

Cost: $395 ($245 early bird price)

Come learn insider secrets on how to turn your expertise into client-attracting books and speeches. Our faculty of top speakers and authors will answer all your questions:

• How do I build instant credibility with a book?
• How do I find a publisher?
• How do I get anyone to pay attention to my book?
• How do I create a killer book proposal?
• How do I get help writing the book?
• How do I use social media to attract prospects?
• How do I publish a book with built in marketing in 90 days or less?
• How can one little book quadruple my income an double my number of clients?

Top Ten Reasons to Invest 24 Hours Learning How to Better Attract Clients with Books and Speaking

1.         Walk Away With an Action Plan. “Every consultant knows (or should know) that the greatest support document for growing your practice is having your own book- or having your NEXT book. For most consultants completing a book is on the top of their “Goals and Things To-Do” List, (how many years has it been on YOURS?) and Henry can help you get it done in record time, (imagine having your own book in four months). The summits bring together all the resources you need in one place to get your book DONE and in your clients and prospects hands.” Dean Minuto, SalesBrain, Vistage speaker and author of The One Page Sales Coach

2.         Answers to All Your Questions. “Before I came to the summit, I knew what I wanted to write a book. At the summit, I learned how to write it, publish it, brand it, and market it. I do not know where else I could have learned so much in such a short time.” Alok Kalia, MD, Bluebonnet Health, Vistage speaker and author of Don’t Take Weight Management Advice from a Thin Person

3.         Leverage Tips. “As someone who has written four books and ghostwritten a couple of others (including a New York Times bestseller), I highly recommend the summit. In today’s world, a book is more than just a book. A published book tells the world that you are an expert in your field, but how you leverage this expertise is something that many people fail at. The summit provides valuable tools to help you not only create your book, but also leverage the hell out of it.” Lynn O’Shaughnessy, CBS MoneyWatch, author of The College Solution 

4.         Help, Not Hype. “This is a content rich, eye opening 24 hour window to learn from proven experts how to give your book dreams wings to fly so your business can grow alongside your escalating expert status.” Nancy “Broadcast Your Brilliance” Juetten, Authenticvisibilty.com, author of Bye-Bye Boring Bio

5.         Profit and Promotion. “It is an incredible honor to be a part of the summit faculty It is the best event I have seen for a consultant or coach to establish their expertise, credibility for both profit and promotion.” Mark LeBlanc, Small Business Success, author of Growing Your Business and Never Be the Same, Past President National Speakers Association 

6.         Content = Credibility. “Writing and marketing a book is perhaps the one best way for a professional to build his or her business. By attending the summit, that seemingly mystical process is demystified. I recommend the summit for anyone who is interested in learning the best strategies for growing a business through book writing.”  Alan Cohen, Acts of Balance, author of Tough Talks for PR Pros

7.         Turn Ideas into Assets. “Every consultant needs credibility and having a published book accomplishes this. Henry DeVries helped us publish our book, showed us marketing techniques and how to leverage a book. Our clients constantly mention how this one item has differentiated us from our competition.” Brad Remillard, Impact Hiring Solutions, Vistage speaker and co-author of You’re Not the Person I Hired

8.         Speaking Connections. “I attend the summits to find experts to speak to my CEO group. Henry Devries is an expert at attracting leading edge thinkers and connectors to his summits, and you will build not only vibrant relationships, but also walk away with highly relevant marketing techniques.” Scott Hamilton, Executive Next Practices Institute

9.         Get Immediate Feedback. “The expertise of everyone assembled in one room made me think, stretch and grow. Thank you for putting tighter such amazing people with such generosity.” Lynn Coffman, Coffman Valentine, co-author of Slay the E-Mail Monster

10.       Info Packed. “The quality of the summit is most important to me. I’ve been to too many book marketing events that turned out to be only infomercial events where you pay a lot of money and don’t learn anything, even though they advertised it as an educational experience.” Robin Ryan, professional speaker, author of 60 Seconds & You Are Hired and Over 40 & You’re Hired

To register call 800-514-4467

Trust me, I’m a book doctor

Henry DeVries

Hi, my name is Henry DeVries, found of the Marketing With a Book Summit for Consultants. I work with consultants who want to position themselves as an expert, grow their revenues, and want to explore what could happen if they were the author of a book.

In fact, I am the author of 18 books: six for me, including Self marketing Secrets and Pain Killer Marketing, and 12 for others. All told, I have been involved in 38 book projects. Consultants who attend the summit get what I call the four Bs: more books, more blogs, more buzz and a path and a plan for more business.

This Summit Is Not For Everyone

This workshop is not for those who want to calm their nerves as they approach a podium. There will be no words of wisdom about how to conquer those common fears of public speaking (I hear Toastmasters is great for that).  This is about attracting clients with professional speaking, not public speaking.  This is for consultants and speakers who know that promoting their business with books and speeches is the best way to build credibility and keep their pipeline filled with qualified prospects.

“Iron Clad, Pain-Free, No Hassles Guarantee”

You Just Can’t Lose With Our Simple Risk-Free Guarantee

If you are not happy with the summit for any reason at all, please alert us on day one and we will find a way to satisfy you or provide a full refund immediately.  No hassles, no hard feelings. You can keep the course materials and the bonus gifts.

We are on the beach at the La Jolla Shores Hotel.

Cathy and Gary Hawk, two of the nicest people on earth.

Is your career suffering from clarity amnesia?

“Most people have clarity amnesia at some point in their life,” said Cathy Hawk, co-author along with her husband, Gary Hawk, of the newly revised and updated book “Get Clarity.”

The Hawks are principals in Clarity International, a coaching and leadership firm based in Colorado. Together they help individuals and leaders explore, clarify and even remember their visions. I was proud to play a small part in their book creation process. Both have been wonderful coaches for me.

“Clarity amnesia seems to be part of the human condition,” Cathy Hawk said. “Sometime during your life you may have lost the awareness of your purpose and your passions. You lost sight of what gives you joy and energy every day. Yet somehow you have never lost a deep, innate knowing that it’s critically important to wake up and know why you are here.”

She knows from personal experience. After retiring from 28 years in periodontal dentistry, she recognized her need for a new life vision — a vision that embodied energy, a new vitality, renewed passion and deep purpose. As she began to ask what was next in her life that would inspire her, she took an 18-month sabbatical to study and incorporate all the information available on passion.

This intense personal learning journey led to studies in many diverse areas relating to energy, vitality, and the connection of mind, body and spirit to one’s work and health. Through integrating this study with her history of working with applied kinesiology and developing individualized health balance plans, she innovated a method to help guide people to clarity about their work, life, love and play.

Her husband was on a similar path. Since 1994, Gary Hawk has facilitated peer groups for CEOs and business owners, helping them get clarity for their companies and lives. He tries to provide in his peer groups a safe harbor for business owners to discuss the sensitive issues and challenges of leading and running a business.

“Our culture seems to endorse struggle and effort as the most effective means to achieve success,” Gary Hawk said. This is a culture, he said, that continually reinforces messages like “life is hard” and “do it even if it kills you.”

“But that is not the true path to success. Diligence is one thing, but excessive stress and pressure lead only to exhaustion,” he added.

The Hawks propose an alternative — a “loving what you do and doing what you love” lifestyle. The journey begins with an inspired vision of what you want your life to look like, and then draws on what energizes you to achieve it.

“Passion and enthusiasm will help you create a vision,” Cathy Hawk said. “Having a clear vision to hold on to will keep you from getting knocked out of the game by others’ well-intended opinions and advice, or your own doubts and fears.”

Since 1994, Cathy Hawk, along with “clarity” coaches she has trained, has inspired thousands of people from all walks of life to find and answer their callings. Drawing upon entrepreneurial expertise gathered from almost 30 years of visioning and team building in her professional practice, she has also coached visionary entrepreneurs and business owners to create enlightened business practices.

What’s the cure for clarity amnesia?

“Simply put, you have to continually ask the question, ‘What lights me up?’ to get the accurate answers about your passion,” Cathy Hawk said. “From our experience, it’s an exciting and lifelong learning and remembering process.”

For more on the book visit www.getclarity.com

David vs. Goliath

You were small, the odds against you were great, but you took on the big guys and you won! Everybody loves an underdog, and if you can play this card, you might stir up more attention than you ever thought possible. An Orange County-based company, ProtectConnect used this strategy to publicize its buzzworthy invention — a modular system of safety-first electrical outlets and switches. The wiring device industry they’re taking on is dominated by just a handful of huge corporations, but the attention they’re getting as a startup for their patented product has prompted more than $1.5 million in orders — before the company even opens its doors for business.

First, fastest, brightest

If you’ve really got a story that’s unique — you’re the first, or the biggest, or the strongest, or the loudest — then you have a certifiably newsworthy story. RoseTel System Inc., a Los Angeles-based manufacturer of the world’s first streaming, real-time video delivered through plain old telephone lines, scored a touchdown with this angle in January 2003, when their system helped the city of San Diego maintain surveillance, security and order during the Super Bowl. The story became especially significant because on the day of the big game, the Internet, which would have carried other forms of video, was crippled by a global virus. RoseTel was able to honestly state that their video communication system was the first and only one in the world that could have performed so affordably and so well that day — and as a result, their story was picked up around the country from one simple wire release.

Rags to riches

Stories about the GWOG (Guy Working Out of Garage) who strikes it rich are still unusual. Steve Jobs of Apple may be one of the best examples of a rags-to-riches story, but there are countless examples of this. Jack Daley, president of the Triarch Group, a San Diego-based consulting firm that works with tech-driven companies to systematize their approach to innovation, delights in telling a rags-to-riches story from his own experience. His client, the company that eventually became Network Solutions (still the biggest registrar for domain names on the Internet) was started with a cash advance on a credit card and eventually grew into a multimillion-dollar monster. Now that’s a story.

Free advice

Remember the ad campaign in the 1970s that urged you to write away to a major petroleum company for free booklets on auto maintenance, safety and repair? (Hint: The booklets were yellow, and the logo is still red. Looks a bit like … a seashell.) School children across America learned to write “business letters” by carefully printing “Dear Sir” requests to that company, and even 30 years later, people remember the company’s generosity with a warm, fuzzy feeling. You can’t beat free advice for building trust.

Did you know?

You can assert all you want. But numbers make it real. Research — real, proprietary research, carried out by you, with numbers that you own –can be a great way to get attention. San Diego-based Metabolife Inc. just wrapped up a year-long research initiative that resulted in mentions and stories in several national publications. What did they do? They got numbers, and they used them. Did you know that 47 percent of people say everyone is out of shape at their high school reunion? Metabolife did the studies, found the numbers, then turned the statistics into a great opportunity for publicity.

To attract new clients, the best approach for consultants is the Educating Expert Model that demonstrates your expertise by selling valuable information through writing and speaking. In a matter of months you can have a system that positions you as an easily recognized and respected expert. This will most likely require two days of your time per week and very little of your cash.

Want to know the science of attracting clients? Then read Client Seduction.

• Do you realize how much you can make if you decided to get serious about growing your practice?

• Do you have a burning desire to grow your practice while making a high six-figure income and having fun doing it?

• Do you want to develop multiple streams of income that can create passive income and an incredible cash flow?

• Do you want more visibility and promotion to achieve that financial reward that so many other consultants have achieved?

If you answered yes to these questions, the answer is to develop multiple streams of income. Here are 27 streams to choose from:

1. Long-term retainers

2.  Increased hourly fees (you probably are undervaluing your services)

3.  Traditionally published books

4.  Self published books (you can be a published author in 90 days)

5.  Audio books

6.  Profit-participation

7.  Electronic books (you can be an e-book author in 30 days)

8.  Industry specific training workshops

9.  Tele-seminars

10. Webinars (online seminars)

11. Keynote speaking presentations

12. Membership Web site access

13. Being a rep for other products and services

14. Administrative services

15. Web-based distance education

16. Coaching/mentorship program

17. Adult continuing education

18. Compiled reference guides

19. Special reports and white papers

20. Paid syndicated column

21. Workshops at conventions

22. Form a trade association

23. Licensing

24. Direct mail newsletter

25. Multi-media products

26. Practice-building systems

27. Public open enrollment seminars