Tuesday, February 7, 2012

Marketing with a book recommendation

August 24, 2011

“An entrepreneur,” President George W. Bush once observed, “is someone who will work 80 hours a week for themselves so they don’t have to work 40 hours a week for someone else.” If that career sounds good to you then you need to spend some time with Neil Senturia. Senturia has re-invented himself several times [...]

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Consultant marketing with teleseminars

August 18, 2011

  What do April, March and October have in common? These are the top three months for professionals and consultants to host a teleseminar. To make teleseminars fill your pipeline with qualified leads, first scrutinize your proposed topic by asking yourself some hard questions.  If prospective clients attend this teleseminar, what beneficial information will they [...]

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National Speakers Association day two tips

August 1, 2011

The best advice from Day 2 of the National Speakers Association convention in Anaheim was from five-time NY times/Wall Street Journal bestselling author Larry Winget. Larry “owns” the category of personality responsibility. He calls himself the world’s only irritational speaker and “the pitbull of personal development.” He a regular contributor on TV news shows on the topics [...]

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Best tip from Day 1 National Speakers Association national convention

July 30, 2011

Hello from Anaheim, California, site of the National Speakers Association  Convention 2011. For my money, the National Speakers Association has the best tips pragmatic tips for promoting authors, consultants and, of course, speakers. If you have a book, make a PDF of your table of contents and first chapter. Use that as “free report” sample [...]

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July 28, 2011

Here is a nice quote from Malcolm Know of the Sydney Morning Hearald. “In Robert Harris’s novel, The Ghost, a ghostwriter who produces the memoir of a retired politician (played in the 2010 movie by Pierce Brosnan) is murdered and replaced. Relationships between ghostwriters and their authors needn’t end up that badly but, as Harris [...]

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How consultants stand out with books

July 28, 2011

New York Times Bestselling Author, Michael Levin, Shares His Insight On Business, Books and Ghostwriters “We live in an era where the Internet is turning practically every business, service, or consultant into a commodity judged primarily, if not only, on price. In other words, the only way a lot of people are able to get [...]

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Borders is closing its doors

July 22, 2011

After 40 years and despite 1.8 members in its rewards program, Borders is closing its doors. One of the reasons the CEO cited was the electornic book revolution. All the more reason to get on the winning side. Make sure you have a Kindle strategy for your book. Amazon is winning the war.

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Why you need a Kindle strategy

July 21, 2011

I am covering Comic-con, the biggest pop culture convention in the galaxy,  this week for a daily newspaper. At the opening preview night I interviewed a big book publisher from the East Coast. I asked him if he thought the predictions were true that electronic books will be 50% of the publishing market by 2012. Currently [...]

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How to attract clients

July 20, 2011

What groundwork should you lay before you write a book? There is a proven process for marketing with integrity and getting an up to 400% to 2000% return on your marketing investment. At the New Client Marketing Institute we call it the Educating Expert Model, and the most successful professional service and consulting firms use [...]

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How to do publicity yourself

July 17, 2011

 Here is an event from two publicity experts that I know and admire–Henry “Do-It-Yourself Publicity in The Digital Age” With Liz Goodgold and Nancy Juetten Friday, July 29, 2011 8:30 am – 12 Noon Only $99! Register NOW <http://r20.rs6.net/tn.jsp?llr=to44nadab&et=1106440739371&s=2557&e=001OB8NHT Publicity in today’s Internet world is a whole new game: it is NOT about writing press [...]

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