Client Testimonials

The New Client Marketing Institute works with independent professionals, management and technical consultants, corporate trainers, executive or personal coaches, marketing and creative firms, and HR and recruiting consultants who are struggling to attract enough clients. We have a 15-year track record of measurably improving revenues for professional service firms and service businesses. Through one-on-one brainstorming, small group practice sessions and in-house marketing retreats we share more than 1,000 pragmatic strategies and tactics.

We’ve had very good results guiding our clients to increase revenues through more new clients, more fee income per client and more money from past clients. Here are just a few concrete examples:

Through an informational Web site and electronic newsletter we helped create, one management consultant client added an additional $100,000 in revenue from speaking engagements and sales of information products within 2 years
In 45 days one client who is a consultant to the home building industry was able to launch a Web site and education expert campaign that helped him double his business in a year
Using one strategy alone a Web marketing consultant client was able to double his income and add $100,000 of revenue in one year through just one strategy
By switching over to the model, a marketing services client was able to receive a 2000% return on investment its new marketing campaign that featured how-to advice seminars and articles form senior executives
When an IT consulting company gave up cold calling and switched to our model, the quality of their leads dramatically improved and closed deals quickly increased by 25%
Using these strategies of seminars and getting published, a law firm client has grown in a few years from a regional practice to a national firm
A well established regional accounting firm client reported they were able to accomplish more in 6 months with our methods than they had in three years on their own
An advertising agency used the strategy to double revenues from $4.5 to $9.6 million in five years and earn a spot in the Ad Age 500
With the model a 100-year-old financial services firm was able to double awareness and create 100,000 qualified leads per year for its advisors

Testimonials From Clients

“Your ideas in the past year on how to promote our services through educational forums like Webinars have been real winners. These events have boosted sales and helped position us as the thought leaders in our industry. The response rate for these online seminars has ranged from 2.1% to 7.5% and our return on investment to date has been more than 2000%. Your ideas on combining proprietary research on customer relationship management with how-to advice from our senior executives has garnered coverage that really boosts our credibility with potential clients.”
—Natacha Hosy, Harte-Hanks

“As a high performance coach for CEOs, I know high performance when I see it. Thanks to the help of Henry DeVries and the team at the New Client Marketing Institute I was able to add more than $100,000 in additional income in two years.”
—Boaz Rauchwerger, Speaker, Trainer, Consultant and Author www.boazpower.com

“You totally changed our focus. You got us to concentrate on the most effective ways to increase our business.

Define our target audience. Not just women. Which women?
Create an exciting and informative, retail oriented Web site that would appeal to that audience.
Become an expert in something that is important to them
Promote the hell out of it

“Your effective prodding and informed input has helped us to move the process further, faster and more effectively than we could ever have hoped for. We now know our market. We can effectively sell to them and we are beginning to take important steps in our plan to build the Denise Solay brand. All because of your participation as a vital member of our team. I do like to think it was also our fantastic ability to recognize the potential of associating ourselves with a ‘guru’ (OK, not a guru, an astute individual) who was not a ‘fashionista’ as so many of the other people we interviewed were. Your viewpoint was fresh. Your offer was intriguing. And, even ignoring all the laudatory comments past and present clients said about you, you have far exceeded our expectations.”
—Richard Solay, The World on A String, Inc.

“This book has so much of your soul in it. There is no way we could have done this without you. We hope you are as proud of it as we are.” – Barry
“You are my guru! I truly enjoyed working with you and appreciate your guidance and outstanding knowledge. Thank you so much for helping us with this amazing accomplishment” – Janet
“Without your help, cajoling, drive, dedication and commitment this would not have become a reality. You made this book possible and happen.” – Brad
—Barry Deutsch, Janet Boydell and Brad Remillard, Impact Hiring Solutions, co-authors of You’re Not The Person I Hired

“Henry DeVries and Denise Bryson at New Client Marketing Institute took our experience and ideas and helped us to turn them into the book you’re reading today. We deeply appreciate their guidance and assistance.”
—Miles Richmond, Tuesday Productions, co-author of the book Sold in Sixty Seconds™

“My business has benefited greatly from my association with the New Client Marketing Institute and Henry DeVries. If you follow the guidance and proven action steps he recommends and take a systematic approach to employing the tools and systems he advances, your business will grow. You will attract more of the right kinds of clients, be well positioned to charge appropriately for your services, and get to “yes” faster with your new business conversations. I started my mentoring agreement with Henry in April of this year. My revenues for 2005 will be at least double to what they were in 2004. Moreover, I have already more than paid my NCMI tuition to Henry DeVries within the first six months of our engagement. Henry’s program isn’t for the faint of heart. You have to be disciplined and do what he recommends in a systematic way. And you have to add your own brand of magic to the equation. But the lessons you learn will deliver the results he promises if my own experience is any indication.”
—Nancy Juetten, Nancy Juetten Marketing

“Your new-client-generating process has created a real advantage for us in the marketplace. With your coaching and program we’ve developed a very successful lead generation program that has produced more than 100 seminar attendees to date, along with a good increase in qualified prospects and conversions rates. Overall we estimate that our closed deals have increased by about 25%, and the quality of our leads has dramatically improved. Of course we’ve also closed several good deals as a direct result of the seminar program, not to mention the increased deal flow we are getting from the other outbound marketing efforts you have coached us on.”
—C. David Brown, Solutions Consulting Group

“When I first met Henry DeVries, most of my new business was generated through word of mouth—and that was difficult to predict. Henry DeVries helped me launch a business column with one of the largest, most respected publications in Southern CA. Within one year, I was published in five business magazines. I also had free ‘backstage access’ to leading CEOs and best selling authors. These credentials helped me produce an additional revenue stream (a multimedia program) that increased my revenues by 12% in 2004. Within that same year, I also secured speaking opportunities with my ideal audience that helped increase my principal stream of income of consulting. I know this would not have been possible without the NCMI’s guidance on the Educating Expert Model.”
—Lisa Nirell, President, www.nirell.com

“In less than six months, Henry DeVries and his team conducted a proprietary research study of local bankers, attorneys, CPA’s and other business leaders on what works in getting new client leads. That initial survey of 45 responses led to mini-seminars with three local banks. In addition, a local business newspaper with circulation throughout the county agreed to publish my own column on a monthly basis directed specifically at one of our most desirable target markets. We accomplished more in six months with Henry than in the past three years on our own.”
—David R. Hickey, Corradino, Hickey & Hansen

Testimonials About the Book Client Seduction and Related Speeches

“There was nothing in the least bit racy about Client Seduction – but then, we were probably foolish to expect it. What we found, instead, was tip after useful tip to help professional service firms generate and follow up on client leads. Authors Henry DeVries and Denise Bryson, of the New Client Marketing Institute, have assembled a trove of lead generation and marketing information that ranges from the common sense to the revelatory.”
—Practical Accountant magazine

“The authors expose the myths that often cripple well intended marketing efforts and provide a step-by-step approach to strengthening your ‘Client Seduction’ plan. A practical reference every IT services executives should read.”
—Michael R. Thomas, Unisys

“Thanks for contributing your talent and expertise to the MBA-In-A-Day Forum. Your evaluations were 4.9 on a 5-point scale! That most certainly contributed to the success of the day.”
—Tom Stubberud, MBA-In-A-Day

“Client Seduction will help you attract more prospects and generate more business than ever before. Read this one over and over, and refer to it again and again.”
—Mark LeBlanc, author of Growing Your Business!

“Your presentation titled ‘Two Proprietary Moves’ at our last Breakthroughs in Branding seminar was very well received. The average speaker rating was 4.08 out of 5.00 and you were well above that rating with a 4.34 — the highest rated speaker within your panel of presenters.”
—Paul Schwartz, High-Tech Marketing Alliance

“Client Seduction will shorten significantly your learning curve on how you could get and keep clients. This book is packed with research- and experience-driven lessons useful for anyone who provides professional services.”
—Glen Broom, Ph.D., author of Effective Public Relations

“Client Seduction is indeed an alluring process to attract prospects cost-effectively and rapidly. This is an ideal resource for the entrepreneur beginning any type of professional services firm.”
—Alan Weiss, author of Million-Dollar Consulting

Some of the clients we’ve worked with:

Active.com
Airtouch Cellular (Verizon)
American Academy of Estate Planning Attorneys
American Medical International
Aswechange.com
Athletes Helping Athletes
BrightCom Technologies
Career Guidance Foundation
Challenged Athletes Foundation
Children’s Technology Group
CI Technology Database
Coleman College
Computer Museum of America
DeVaney Consulting Group
Fisher & Phillips LLP
Ford Equity Research
Glimpse Interactive
Gordon Training International
Harbor Pest Control
Harte-Hanks Response Management
ILA-Zammit Engineering Group
Independent Order of Foresters
Intensicare
IVID
Lawrence Binderow, Attorney-At-Law
Lloyd Pest Control
March of Dimes
Master Manuals
MEA Digital
Metabolife
Odegard Labs
Peregrine Systems
PETCO
ProtectConnect
Resonnect
Roadrunnersports.com
RoseTel System
San Diego Gas & Electric
San Diego Hall of Champions Sports Museum
San Diego Printers
San Diego Repertory Theatre
SCOPe
SDCR
SDSU Entrepreneurial Management Center
Solutions Consulting Group
The Inner Circle
The ONE Foundation
The Triarch Group
Tuesday Productions
Scott & Cronin LLP
Ziff-Davis Market Intelligence