Henry DeVries, Marketing Scientist
Henry DeVries is an expert on typing and talking: how to maximize revenues by writing books and giving seminars. He speaks to thousands of service professionals each year, teaching them successful tactics that bring them new clients. Along with his best-selling books — Self-Marketing Secrets, Client Seduction, and Pain Killer Marketing — the buzz building tools of Henry DeVries have been used to dramatically increase revenues and leverage marketing budgets for two decades. In addition to authoring his own books, he ghostwrites at least four books a year.
Unlike other marketing coaches and business book ghostwriters, he is a university researcher and educator (assistant dean for continuing education at UC San Diego) with publishing connections and a scientifically-tested proprietary book creation process. His motto: “Trust me, I’m a book doctor.” He literally helps people translate the expertise in their heads into words on paper that attract clients and profitable speaking engagements like an electromagnet. He is the founder of the New Client Marketing Institute and his goal is to win the Nobel Prize in Marketing.
Through his 30-year business career he has researched specific systems, behaviors and strategies that can launch ordinary professionals, consultants and entrepreneurs into extraordinary success. His step-by-step trademarked systems have helped them achieve marketing returns of 400 to 2000 percent.
Prior to founding his firm he was president of Roni Hicks & Associates, one of San Diego’s largest advertising and public relations firms. DeVries served at the firm from 1984 to 1990 and then 1996 to 1998, and his client’s included Marriott, the Suzuki Rock’n’Roll Marathon, Super Bowl XXII, Carmel Mountain Ranch and PETCO. He originally left Roni Hicks & Associates in 1990 to become vice president of public relations for The Independent Order of Foresters, a not-for-profit life insurance organization with more than 1 million members and $5 billion in assets. During his tenure with the Foresters from 1990 to 1996 he helped raise and distribute $5 million to children’s charities.
From 1982 to 1984 DeVries was with The Stoorza Company, San Diego’s largest public relations firm. His clients included the San Diego Padres, UCSD Medical Center, Vagabond Inns and Santa Fe Industries. He began his career with the University of California, San Diego from 1979 to 1982 as a writer and editor of the alumni magazine.
He is past president of San Diego’s High-Tech Marketing Alliance, a trade association he co-founded in 1985, and serves as the president of the UCSD Alumni Association and a member of the advisory board of the SDSU Executive MBA program.
Since 1984 DeVries has served as an adjunct professor of marketing with UCSD Extension, where he teaches marketing professional services and Web marketing strategies. He is a former board member of the SDSU Aztec Athletic Foundation and was chairman of the Super Bowl XXXII Ambassador Team.
DeVries was born in 1957 in Bellflower, Calif. His career began at that age of 6 when he started working on the family dairy farm in Chino, Calif. When his parents learned of his plans for the farm when he inherited it, they decided to sell. Forced out of the agriculture industry at the age of 12, he turned to writing three years later for a local newspaper and selling Fuller Brush as a door to door salesman. Life highlights include covering the San Diego Padres and San Diego Chargers for the Associated Press during the 1980s and losing $13,000 on the last question of the TV game show “Jeopardy!”
DeVries is a graduate of the Leading Professional Service Firm Program at the Harvard Business School (2002). He has a master’s degree in business from San Diego State University (1998) and a BA degree in communications with honors from the University of California, San Diego (1979). He also earned his APR (Accredited Public Relations Professional) from the Public Relations Society of America. He lives in Oceanside, CA with his wife Vikki and four children.